January 22nd, 2010

Regardless of which candidate you supported in the January 19 special election to fill the seat vacated by Massachusetts Senator Edward Kennedy, there is one thing that should make Internet marketers proud: The first poll to correctly predict the election outcome was a social media poll published on...

January 19th, 2010

One of the best ways to learn how to write engaging and SEO-friendly website copy—and keep up with industry changes—is to read what the experts have to say. Plenty of blogs focus on the topic of online copywriting, but many of those blogs are not updated on a weekly or even monthly basis. Also, many of those blogs are little more than a promotional tool for...

January 18th, 2010

Alexander B. Howard is the Government 2.0 Washington, D.C. Correspondent for O'Reilly Media. Previously, he was the associate editor of SearchCompliance.com at TechTarget. His work there focused on how regulations affect IT operations, including issues of data protection, privacy, security and enterprise IT strategy. Before moving his focus to security and compliance, he was...

January 15th, 2010

In an interview with Michael Arrington last week, Facebook founder Mark Zuckerberg told the world that Facebook is changing to keep up with it—and what the world wants, apparently, is less privacy.

Naturally, this caused a big hubbub (at least in the online marketing corner of the world), with many claiming Facebook is acting against its users' best interests, trying to trick them...

January 14th, 2010

As the link profile of WordStream.com continues to grow and grow, we realized it was time to purchase software that would assist us in managing our ballooning link database. Up until now, we'd been tracking all of our link acquisitions and link outreach efforts in Excel. But Excel has serious limitations, due in part because it's not built for link management. As active link builders, our goal...