August 16th, 2010

Google has an interesting tightrope to walk with their AdWords platform in that they have two central competing interests:

  1. They want to make the system intuitive to use and easy for the "tail" of AdWords advertisers to spend money with.
  2. They need to continue to make AdWords a profitable channel for the top advertisers, who represent the bulk of the money spent on their...
August 11th, 2010

Amy Hoffman is a search marketing consultant at Hanapin Marketing. She also blogs for PPC Hero and SEO Boy.

Have you ever looked through an old scrapbook to find yourself smiling at memories you’d nearly forgotten? For me, it may be dressing up as Aqua to perform a sixth grade rendition of “Barbie Girl,” holding my at-the-time new baby brother, or some other embarrassing, proud...