May 5th, 2010

The UK General Election is tomorrow – May 6. Are you ready? Will Gordon Brown from the governing Labour Party secure a 4th consecutive term in office? Will the Conservative Party grab the most votes and gain a dominant position? Or will the Liberal Democrats hold the balance of power and form a hung parliament?

NATIONAL POLLING RESULTS

Many British research and polling consulting...

May 3rd, 2010

Companies both large and small are jumping on the social media bandwagon.  Some have large marketing budgets, and some—not so much.  One of the great things about social media for marketing is that it gives everyone an equal chance to reach their target markets, regardless of the money they have to spend.  Twitter,...

April 28th, 2010

Understanding the Boundaries and How to Play Safe

Are you a web spammer? No, seriously, I mean it. If there is one area that a lot of search peeps and marketers aren't always clear on, it's penalties and filters from search engines. This is something you will find very common in SEO circles. We need to look no further than something like duplicate content. While it is (...

April 26th, 2010

Click-through rate, or CTR, is hugely important for advertisers. In most PPC platforms, including Google Ads (formerly known as Google AdWords) and Bing Ads, your CTR helps determine both your ad rank and your cost per click. The higher your CTR, the better your ranking and the lower your costs.

Click-through rate is the percentage of total ad views that result in clicks, and it is...

April 22nd, 2010

I thought I'd post the presentation for the Webinar we hosted yesterday, which was titled "How to Organize and Create Content for SEO."

The presentation was a step by step process detailing how you can create an SEO-friendly information architecture for better Google rankings, and how to create and organize content geared for search engines, which includes...