April 28th, 2010

Understanding the Boundaries and How to Play Safe

Are you a web spammer? No, seriously, I mean it. If there is one area that a lot of search peeps and marketers aren't always clear on, it's penalties and filters from search engines. This is something you will find very common in SEO circles. We need to look no further than something like duplicate content. While it is (...

April 26th, 2010

Click-through rate, or CTR, is hugely important for advertisers. In most PPC platforms, including Google Ads (formerly known as Google AdWords) and Bing Ads, your CTR helps determine both your ad rank and your cost per click. The higher your CTR, the better your ranking and the lower your costs.

Click-through rate is the percentage of total ad views that result in clicks, and it is...

April 22nd, 2010

I thought I'd post the presentation for the Webinar we hosted yesterday, which was titled "How to Organize and Create Content for SEO."

The presentation was a step by step process detailing how you can create an SEO-friendly information architecture for better Google rankings, and how to create and organize content geared for search engines, which includes...

April 21st, 2010

One of the biggest pain points for bloggers is trying to come up with fresh blog topic ideas. It's not easy to generate new ideas for content on a regular basis, week in, week out. Some bloggers get their inspiration from trending topics, hot news stories or even seeing what people are blogging about. While others tap into an internal, creative spark to discover topics. Whatever your method,...

April 20th, 2010

WordStream today announced the release of WordStream Keyword Management for SEO, which has an important new feature: the WordStream SEO for Firefox Plug-in. This new plug-in provides seamless access to your keyword research data as you author or edit Web content in your CMS or blog. In this post, I'd like to talk a bit about the underlying design philosophy behind the product, and show how we'...