January 4th, 2010

Repeat after me. This year, I resolve to...

1. Get More Organized

Is your idea of "keyword research" just a bunch of keywords jammed into in a spreadsheet? Effective keyword organization and keyword management is a foundational component of paid and organic search marketing. In PPC, it means grouping together similar keywords and matching them with targeted ad text and landing...

December 31st, 2009

In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks. I decided to compile and share a list of my favorite Search and Social Media...

December 31st, 2009

So despite claims of ditching the little green pixel bar, Google has once again updated their Tool Bar PageRank (TBPR) about an hour ago, at 8 p.m. on December 30, 2009. I noticed the change immediately when I was doing a little WordStream brand searching and saw in the SERPs that we'd jumped from a PR5 to a robust PR6. The change literally took place before my eyes. One minute we were PR5,...

December 30th, 2009

Since we launched the WordStream blog earlier this year, what follows is not merely a list of our top posts of the year. These are our greatest hits of all time. (Cue Kanye joke, for nostalgic value – it's so 2009.) So pour yourself a glass of champagne and revisit our top 10 most popular and best loved blog posts ever:

  1. ...
December 29th, 2009

My childhood memories of the days after Christmas are bleak and dark: the incredible letdown of all that anticipation, the pressure to actually use the new toys and wear the new clothes as opposed to simply gazing upon them in a shining pile of potentiality. The day after Christmas was no less depressing this year; I spent most of it at the airport in El Paso, waiting in an unmoving line to...

December 28th, 2009

The following is a guest post by Evan Saks, founder and president of Lungfish Communications.

PPC advertisers looking for the best value in search would be well-advised to follow these three steps: search, serch, and seacrh again! 

One of the wonders of Google is its automatic spelling correction. Search for the term “Ipod” and Google will return results including text...

December 23rd, 2009

With Christmas just a few days away, I wanted to take a break from my hectic holiday shopping schedule (ah, who am I kidding...my wife does all the Christmas shopping, even for herself) to see which toy companies have killer SEO'd websites as part of our ongoing series, Top SEO Websites.

So I made this "top toy...

December 21st, 2009

When you're launching a new website (or doing a site redesign) it's vital to take SEO into account. From square one, you should do everything you can to make sure that the people interested in what you offer will be able to find you. And most people will be looking via search engines.

There's an endless list of things you can do to optimize a website for search engines, but at a basic...