November 5th, 2018

Some say the best film scores are the ones you don’t notice.

That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their audiences.

The key is that they do it subtly. As the visuals unfold on screen, the music enhances the emotions of the scenes—without most viewers being consciously...

Instagram analytics follower stats
November 1st, 2018

Have you looked at your Instagram numbers lately? Perhaps you keep track of your likes or have an idea of your month-to-month follower growth. But have you really explored the analytics and sifted through that data? If the answer is no, it is time to do just that!

Looking at your Instagram analytics will help you understand how the platform is operating as part of your overall...

google ads marital status targeting
October 31st, 2018

A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5 billion daily searches on the platform, but there’s no way that everyone online is equally likely to be your next customer.

In the past, Google has introduced a number of different solutions...

Google Ads mistakes face palm
October 29th, 2018

After 10 years, millions of dollars, thousands of conversions and sales, and endless blog posts that show how I nailed it and crushed my competitors (most of the time), it’s time to go in a different direction and reveal the biggest mistakes I made with Google Ads.

Looking back at my work, I’m pretty happy with the overall results. I worked for several startups in different vectors, but...

Facebook Ads checklist campaign objectives options
October 26th, 2018

Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never even know (yeah, right...). Now it’s time to finish up your Facebook ads and hit “go.”

Not so fast, there. Your Facebook ads shouldn’t just be passable to get started. They should be set...

Bing Ads LinkedIn profile targets by company
October 24th, 2018

After Microsoft bought LinkedIn for $26 billion in 2016, many were wondering what plans the tech giant had for the world’s largest professional network. Since the acquisition, Microsoft has invested even more into the network to enhance user experience, reach new audiences, and improve a lot of the things ...