Google Display Network targeting placements
March 14th, 2019

You believe in the power of full-funnel marketing, right? Good!

You understand that people aren’t going to search for you on Google or Bing unless they know you exist, right? That’s awesome!

So you see the value in display advertising, and you want to learn more about the Display Network. Well, you came to the right post.

Whether you are setting up a new display...

ecommerce-ppc-google-desktop-serp
March 11th, 2019

Imagine: a dorm room at a large public university.

It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep.

Suddenly, our hero enters the room. He was responsibly enjoying some light beers while tailgating the football...

Pablo's desk
March 8th, 2019

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Pablo Ledesma. Originally from...

calculator
March 6th, 2019

Ever heard the phrase “turnover is vanity, profit is sanity”?

This phrase rings especially true for ecommerce advertisers who may be blinded by revenue levels or conversion numbers instead of what really matters: the actual profitability of their PPC accounts.

It’s understandable to follow the logic that more sales would lead to more revenue. But that’s not always the...

LinkedIn advertising audience targeting options
March 5th, 2019

We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful.

There are tons of B2B marketers out there leveraging the platform to spread brand awareness and drive lead generation. This is the largest stage for business-minded social interactions. If you are...