February 15th, 2018

Dan Shewan

Some of the most effective marketing campaigns have an altruistic or philanthropic theme. However, not every campaign has the permanence of a business or specific product line; sometimes, the best campaigns focus on an idea, rather than a place or product.

Today we’ll be taking a look at cause-based marketing. We’ll examine what caused-based marketing is before checking out several...

February 15th, 2018

Guest Author

Every brand wants optimum visibility in the search results. Try though they might, most fail.

Because of the obvious value of appearing atop the first page of search results pages, the war to rank your homepage, landing pages and key pages of your website is furious.

The competition expands relentlessly while more often than not, the onscreen real estate...

February 14th, 2018

Hi there, my name is Rachael. As part of the Product Marketing team of two here at WordStream, I am happy to share my first post to this blog with you! Sharing ways we are enhancing your online advertising experience is what I’m here for, so in the future you can expect to read more product updates like this from me. Now onto the latest and greatest in product news...

Our...

February 12th, 2018

Allen Finn

Is “Buy now” a more effective call to action than “Don’t miss the boat”? Do your prospects prefer to noodle around in a “free trial” or would they rather “try [our] software”? What happens if you invert your headlines? Do URL paths even matter, bro?!?!

When it comes to writing ads, these are the questions that haunt paid search aficionados. They’re the crux of ad-centric A/B...

February 8th, 2018

Brad Smith
Brad Smith

Bosses and clients don’t always know what you do all day.

Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic SEO pixie dust on a page before it goes live.

But beyond that?

¯\_(ツ)_/¯

In that sense, reporting should be like selling.

Each month, you repeatedly justify the value you’re delivering in...

February 8th, 2018

Guest Author

How well do you know the people you're targeting?

And I mean really know them? Do you know why they're signing up? Do you know why they're buying? Do you know why they would click on your ad in the first place?

If you do, congratulations. You're a genius.

But if you're not 100% sure, you're in for a rough ride. You'll be left guessing what your...

February 5th, 2018

Allen Finn

A wise man once said, “When your boss’s boss’s boss slacks the marketing team a 30-page report, its contents are probably blog-worthy.”

And that, friends, is why we’re here today.

Merkle just released its quarterly benchmarks, a dense tome detailing the movers and the shakers, the stagnant and the shocking in the world of digital marketing. Think of it like a SOTU but with...

February 5th, 2018

Margot da Cunha

Real estate agents are keenly aware that in order to be successful, their skill-set can’t be limited to selling a property. In fact the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success in the competitive real estate industry. How can you sell a house if you have no one to sell it to?

Back in the day, real estate...

February 5th, 2018

AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m only joking), you have to deal with conversion action setup, code implementation, and some testing to make sure your desired action is being tracked and attributed accurately.

Unfortunately, all of this work can be confusing and time-...