The Year in AdWords, SEO in 2018 & More Top Stories From December

On December 28, 2017
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If you’ve spent any time online in the past several weeks, you’re almost undoubtedly fatigued by the inevitable slew of year-end retrospectives and round-ups. However, at the risk of sounding like one of those insufferable hipster types, we were doing it before it was cool, and we couldn’t bid a fond farewell to 2017 without looking back at the top stories from the WordStream blog in December.

Best of the WordStream blog December 2017

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WordStream's Top 20 Stories of the Year

On December 27, 2017
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The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome, not least of which the fraught political and economic environment in which many small businesses are now struggling to survive.

Best of the WordStream blog 2017 edition

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A Holiday Success Story

On December 21, 2017
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We took on a new client this year who runs a VERY seasonal business and needed a lot of help with his AdWords account. Things turned out so well, we had to create a case study to share with our readers...

Happy holidays from the WordStream team!

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How to Supercharge Conversions with Targeted Ad Groups

On December 21, 2017
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Want more conversions in AdWords? Doesn’t everybody?

In this article, I’m going to show you how you can supercharge your conversions by creating targeted ad groups using existing data in your campaigns.

That’s right: You don’t have to do the usual keyword research using Google AdWords Keyword Planner to get great results. Sometimes, the keywords you need are already in your campaigns, staring you right in the face. Bringing them to the surface and amplifying their effectiveness is easy, if you know what you’re doing.

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How to Do a SWOT Analysis for Your Small Business

On December 20, 2017
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If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response units, and everything to do with taking a long, hard look at your company.

SWOT analysis

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Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know

On December 18, 2017
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Google’s ad grants program, which helps nonprofit use AdWords, currently works with more than 35,000 organizations. Last week, Google made some major changes to how their ad grant program works. These alterations are framed to “add clarity and raise standards of quality for [Google’s] free advertising grants,” which, though great for searchers, might very well leave unprepared NPO’s in the dust.

With that said, here’s everything you need to know to ensure that your nonprofit can maintain its ad grant from Google. But first…

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The Year in AdWords: The 27 Biggest Stories of 2017

On December 18, 2017
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Bitcoin. Cat Person. Other divisive things.

2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from platform redesign to new features and strategic adjustments galore!

With that, feast your eyes on the 27 most important changes to hit AdWords in 2017.

#1: The New AdWords Experience

Everyone’s favorite paid search platform got a makeover!

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