January 12th, 2018

Mark Irvine
Mark Irvine

There’s no hiding from the opioid crisis that became a national emergency in 2017. An estimated 20 million Americans, or one in every 12 adults, suffer from drug or alcohol addiction. These facts are important and difficult to dismiss. Addiction is a complicated disease with no simple cure. But nearly every recovery program agrees that the first step is to seek help. And as these 20 million...

January 10th, 2018

Allen Finn

First 2018 came for our warmth. Then it came for the Georgia Bulldogs. Today, it set its sights on review extensions.

That’s right, people: starting this month, your AdWords ads will no longer have the privilege of being accompanied by third-party reviews. And in February, your extensions (and their data) will be wiped from the UI completely. On Google’s review extensions support page (...

January 10th, 2018

Howard Kogan
Howard Kogan

When I joined WordStream as President in June of 2017, I jumped in head first to what turned out to be the highest-energy environment I’ve ever worked in by far. I’m thrilled and grateful to be part of a team that’s so passionate, and I’ve been so impressed by our hundreds of smart, dedicated employees who come to the office every day with...

January 10th, 2018

Allen Finn

B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real.

Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of. The strategies I’ll touch on are broken out like so…

  • Brick and...
January 5th, 2018

Heather Widman
Heather Widman

January is a time for resolutions, self-improvement, goals…it’s daunting! Plus, the solutions can be expensive: gym memberships, financial planners, therapists...

But not every path to betterment needs to cost a lot of money. Enter your friends at WordStream with a brand new simple and free way to act on your digital marketing resolutions –...

January 5th, 2018

Brett McHale

Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook.

On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has invested great effort into its advertising arms race against Google, resulting in the expansion of Facebook’s advertising placements.

...

January 4th, 2018

Brad Smith
Brad Smith

Did you know that 86% of consumers suffer from “banner blindness”? Only 14% of consumers who participated in that study could recall the last display ad they saw. Let alone the last one they clicked.

That was back in 2013. Now, consumers are proactively taking measures to...

January 4th, 2018

Guest Author

To run a successful AdWords campaign, you need to master your bidding. By adjusting bids according to keyword, location, device, time of day, and audience, you can profoundly improve the relevance and performance of your AdWords advertising.

AdWords has built-in tools to help with bid management, but to really excel, it’s...

January 2nd, 2018

Gordon Donnelly

Happy New Year! 2017 has officially come to a close. And what a year it was! If you steered clear of all things internet, allow us to regale you:

This baby couldn’t even. 

Twitter gave us this guy:

Some benevolent god gave us salt bae.

And while rest of the world hurled itself headlong and burning toward oblivion, this dude played chess.

As for marketing...

January 2nd, 2018

Larry Kim
Larry Kim

Believe it or not, click fraud in PPC marketing really does exist.

Unfortunately, every display ad network on the planet has fraudulent website placements designed to drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns so your money is spent on clicks that actually do something for your business!

In my article today, I’ll show...

December 27th, 2018

Dan Shewan

If you’ve spent any time online in the past several weeks, you’re almost undoubtedly fatigued by the inevitable slew of year-end retrospectives and round-ups. However, at the risk of sounding like one of those insufferable hipster types, we were doing it before it was cool, and we couldn’t bid a fond farewell to 2017 without looking back at the top stories from the WordStream blog in December...

December 26th, 2018

Dan Shewan

The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome, not least of which the fraught political and economic environment in which many small businesses are now struggling to survive.

As is customary here at WordStream, it’s time to take a look back at the most popular...