December 21st, 2018

Guest Author

Want more conversions in AdWords? Doesn’t everybody?

In this article, I’m going to show you how you can supercharge your conversions by creating targeted ad groups using existing data in your campaigns.

That’s right: You don’t have to do the usual keyword research using Google AdWords Keyword Planner to get great results. Sometimes, the keywords you need are already in your...

December 19th, 2018

Jess Armstrong

We took on a new client this year who runs a VERY seasonal business and needed a lot of help with his AdWords account. Things turned out so well, we had to create a case study to share with our readers...

Happy holidays from the WordStream team!

December 18th, 2018

Allen Finn

Google’s ad grants program, which helps nonprofit use AdWords, currently works with more than 35,000 organizations. Last week, Google made some major changes to how their ad grant program works. These alterations are framed to “add clarity and raise standards of quality for [Google’s] free advertising grants,” which, though great for searchers, might very well leave unprepared NPO’s...

December 18th, 2018

Allen Finn

Bitcoin. Cat Person. Other divisive things.

2017 has been one heck of a year, and no subset of the marketing world embodies that truth more so than AdWords. There were tons of changes, from platform redesign to new features and strategic adjustments galore!

With that, feast your eyes on the 27 most important changes to hit AdWords in 2017.

#1: The New AdWords...

December 18th, 2018

Margot da Cunha

The time has come to pop the champagne! 2018 is swiftly approaching, and we have all survived yet another year of social media–consumed lifestyles. That’s right, another year of wasting hours upon hours on Facebook has passed before our very eyes.

As always, Facebook has been a part of some rather large controversies. From debates around politics and “fake news,”...

December 14th, 2018

Dan Shewan

If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response units, and everything to do with taking a long, hard look at your company.

Conducting a SWOT analysis is a powerful way to evaluate your company or project, whether you’re two people or 500 people. In...

December 12th, 2018

Guest Author

Are you aiming to make a seismic impact on your organic visibility in 2018?

Google and the wider industry have dropped many hints as to what will have the biggest impact in 2018. With all the noise, it can be difficult to see where to put your focus.

With that in mind, here’s our take on the seven most important truths you need to accept along with the biggest SEO mistakes you...

December 12th, 2018

Guest Author

The key to running a successful agency is to utilise relevant tools and software to manage and automate as many areas of the business as possible, enabling you to focus on the needs of each of your clients. Having great tools in place to help you and your senior team manage areas such as operations, resourcing, CRM and reporting will free up your team to focus on adding value for your clients...

December 7th, 2018

Gordon Donnelly

To the everyday user, Google’s search engine might seem pretty unremarkable. Type in “corgi,” and you’re going to get a bunch of corgi-related results. You’ll see a page called, “10 Facts about Corgis You Paw-bibly Didn’t Know.” You’ll see a Knowledge Panel featuring the life span and temperament of the Pembroke Welsh Corgi. You’ll get a dropdown suggestion for the query, “corgi butt.” These...

December 6th, 2018

Dan Shewan

These days, social media feels less like an idle distraction and more like an endurance blood sport. Between the constant barrage of outrage and headlines that would put The Onion to shame, engaging with other users on social media has never felt this difficult or punishing.

There is, however, some good news. Not every social media account is a Russian botnet or sock puppet (...

December 5th, 2018

Allen Finn

For many local businesses (particularly those using PPC to drive leads instead of online sales) a phone call can be more valuable than an on-site conversion. While having a prospect complete a form fill on a landing page certainly doesn’t hurt, it simply cannot compare to the immediacy of them picking up a phone and speaking to a potential problem solver instantly.

But while we...