February 7th, 2019

George Orwell was a prolific and insightful dude. An English writer who lived during the first half of the 20th century, Orwell was (and remains) known for his criticisms of political language.

A key source of Orwell’s discontent was the use of “meaningless words”—those words that, due to rampant and ambiguous usage, lose their meanings altogether.

“Data,” in...

Google Facebook Perfect Pair
February 6th, 2019

This post was co-written by Gordon Donnelly and Kristina Simonson.

With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian...

Tiffany Manzi
February 1st, 2019

WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we spoke with Tiffany Manzi. Here at WordStream...

amazon product page
January 30th, 2019

Bidding on competitors’ brand terms is always a tricky business, but it’s particularly tough for ecommerce. To stand a chance of winning, you need enticing ad copy, tailored landing pages, and an effective bid strategy – yet in most cases it is still very hard to make it work.

It’s hard, but it’s not impossible. In this article, I will explain step-by-step how B2C brands can leverage...

B2B advertising budget planning
January 29th, 2019

This week I finally felt settled into the new year: I haven’t hesitated writing that nine for days, the early morning gym traffic has thinned significantly, and my resolutions are – well, I’ve pretty much forgotten those, which seems right on track.

But TurboTax just reminded me that I’m still waiting to finish one crucial part of last year: budgeting.

I can’t set a personal...