New AdWords Remarketing Features in WordStream Advisor Are Here!

On February 16, 2018

Hi there, my name is Rachael. As part of the Product Marketing team of two here at WordStream, I am happy to share my first post to this blog with you! Sharing ways we are enhancing your online advertising experience is what I’m here for, so in the future you can expect to read more product updates like this from me. Now onto the latest and greatest in product news...

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What’s in Store for WordStream in 2018

On January 12, 2018

When I joined WordStream as President in June of 2017, I jumped in head first to what turned out to be the highest-energy environment I’ve ever worked in by far. I’m thrilled and grateful to be part of a team that’s so passionate, and I’ve been so impressed by our hundreds of smart, dedicated employees who come to the office every day with a mission to help our customers succeed. Our customers run an amazing variety of businesses, employing tens of thousands of people and delivering products and services all over the world.

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The Year in AdWords, SEO in 2018 & More Top Stories From December

On December 28, 2017

If you’ve spent any time online in the past several weeks, you’re almost undoubtedly fatigued by the inevitable slew of year-end retrospectives and round-ups. However, at the risk of sounding like one of those insufferable hipster types, we were doing it before it was cool, and we couldn’t bid a fond farewell to 2017 without looking back at the top stories from the WordStream blog in December.

Best of the WordStream blog December 2017

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Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis

On December 14, 2017

Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers.

To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance across multiple ad platforms, where native reporting metrics are often apples to oranges. You have to:

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New 20-Minute Work Week Alert: Device Bid Adjustments

On November 20, 2017

Search ad performance can vary greatly across devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey . These mobile-dependent businesses need bid optimization strategies that reflect which devices bring in the most leads and drive the most sales.

Of course, you can make these adjustments manually, but our customers look to us to make their lives easier. That’s why we built the 20-Minute Work Week to nudge you to make the optimizations with the most potential for impact in your advertising campaigns each week.

device bid adjustment alerts

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