Huge Changes Coming to AdWords & Other Top Stories from May

On May 31, 2016
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Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform.

Although you could technically lump everything Google announced under the same banner, there was so much new information to digest, there was no way we could condense everything into one post (not that we’d want to). For this reason, the various changes coming to AdWords dominated the WordStream blog in May, so if you missed the big reveal and what it means for your campaigns, read on.

Best of the WordStream Blog: May 2016 

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Google Maps Joins the Search Network, and Other Top Stories From April

On April 29, 2016
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Aside from the sadly defunct Google Reader (a loss I and many others grieve to this day), Google Maps is my favorite Google application. Although many people take the near-continual improvements to Google Maps for granted, something that many marketers did not expect was for Google to incorporate Maps into the Search Network, a move that the search giant made to many people’s surprise earlier this month.

 Best of the WordStream blog April 2016

The news of Google Maps’ inclusion in the Search Network made waves on the WordStream blog in April, but it was far from the only topic of conversation that had marketers talking. Check out our 10 most popular posts from April and catch up with everything else that’s been going on in the world of digital marketing.

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Podcast: The Larry Kim Story!

On April 21, 2016
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Just last week, our founder, Larry Kim, recorded a podcast with Jeff Sauer of Jeffalytics. Now, I know Larry pretty darn well (we’ve worked together for five years!), but many of the stories that he shared on this podcast were new to me.

Most of us know Larry Kim as “Larry the Marketing Hack Artist.” In interviews, he typically reveals crazy tactics and divulges new theories he is investigating. However, this conversation was different. Rather than diving into the technical stuff, Jeff tapped into Larry’s entrepreneurial side. They chatted about everything from his career trajectory to the inception of WordStream and closed out with Larry’s recommendations for aspiring entrepreneurs.

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AdWords Benchmark Data, Artificial Intelligence, and Other Top Stories From March

On April 1, 2016
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Whenever Google makes a major change to the SERPs, it’s big news – and March was certainly no exception. Google’s decision to scrap ads from the right-hand side of the SERP was the topic of discussion among the digital marketing community, and for good reason. It’s one of the biggest changes Google has made to its results pages in several years, and advertisers and marketers alike immediately began speculating what the change would mean for them.

Best of the WordStream blog March

Of course, although the banishment of ads from the right-hand side of the SERPs dominated much of the conversation, it was far from the only news in digital marketing. Here are the top posts from the WordStream blog from March, so if you missed any, grab a coffee and catch up.

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Google Cans Right-Side Ads & More Top Stories from February

On February 29, 2016
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When Google quietly decided to kill off ads on the right-hand side of its results pages earlier this month, it signaled one of the biggest changes to the SERP since AdWords first launched 16 years ago. Marketers the world over couldn’t believe Google would make such a bold change to such a familiar part of the digital landscape – but it did, and things will never be the same again.

Best of the WordStream blog February 2016

Of course, there was much more going on in the world of search besides Google’s historic decision to can right-side ads from the SERP...

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Our Best Social Tips Ever & 9 More Top Posts from January

On January 29, 2016
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This time last year, the Greater Boston metro area was buried under roughly three feet of snow. Transport ground to a halt, power outages were widespread, and the Empire’s menacing AT-AT walkers terrorized the fleeing rebels as they abandoned their underground bases*.

This year, we barely got a dusting – unlike much of the South, which, by all accounts, is ill-equipped to handle this kind of weather.

 Raleigh NC snow chaos car on fire

What 4” of snow looks like in Raleigh, NC

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WordStream’s Best of the Month: December

On January 1, 2016
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I was going to open this post with an enthusiastic “Happy New Year!”, but since you may be reading this post with a monstrous hangover (though I’m guessing probably not), all I’ll say is that I hope you had a great night last night, and that most of the common hangover cures you’re familiar with don’t actually work.

WordStream's best blog posts December

Although we were all very excited to see which of our blog posts had performed the best during the course of 2015 (cue that awkward period of several weeks when we forget to type/write “2016” and write “2015” instead), we were just as enthused to look back at our content from December to see what posts resonated with you all in the weeks leading up to the holidays. Enjoy! (And don’t forget to drink plenty of water).

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The Absolute Best of the WordStream Blog: 2015

On December 31, 2015
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It’s been a hell of a year in digital marketing. This year saw some of the most exciting developments in online advertising, social media, and content marketing we’ve ever seen, and not a month passed when we weren’t excited by a breaking news story or a new feature that lets us reach our audiences more effectively.

Best of the WordStream blog 2015

With New Year’s Eve upon us, we at WordStream wanted to look back at our most popular posts of the year and see how the topics that were trending on our blog reflected wider trends in search and digital marketing in general.

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WordStream's Best of the Month: November

On November 30, 2015
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November is almost at an end, which means only one thing – the new Star Wars movie will be released in just over two weeks. Forget the holidays, forget presents, forget everything. It’s all about Star Wars now. Unless you hate Star Wars, in which case I can’t help you.

Luke Skywalker Apple Maps burn 

The Luke Skywalker School of Sick Burns

Like Luke Skywalker preparing to destroy the Death Star, you’re gearing up for the holiday season and all the opportunities it brings, so don’t go it alone. Get ready to target your customers like the small thermal exhaust port just beneath the main port (the one that’s the same size as a Tatooine womp rat) and check out the top 10 most popular posts from the WordStream blog from November. May the Force be with you!

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The Top 10 Blog Posts of the Month

On October 30, 2015
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As apple picking season comes to a close, it’s time for us to bask in the final moments where consuming pumpkin for all three meals is acceptable. Also, who doesn’t love dressing up or at least dressing their kid up in a Frankenstein costume (and let’s not forget free candy)? As we scare October away, let’s review the top 10 most popular WordStream blog posts of the month.

 

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