google ads three strikes policy
July 28th, 2021

It feels like just yesterday we were discussing issues like how to dispute Google Ad disapprovals or the new restrictions for Housing, Employment, and Credit policies.

And on July 20, 2021, we learned that come September, there’s going to be yet another twist in the plot of advertiser versus Google Ads policies, with Google’s new three-strike ad policy system....

seo metrics—click through rate in google search console
July 27th, 2021

One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right results.

...

how to generate leads on facebook in ios14
July 26th, 2021

iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as the hoops Facebook now makes users jump through appear to be sloppily...

venn diagram comparing google ads optimized targeting and audience expansion
July 22nd, 2021

Relying on search keywords to bring in all your paid traffic just doesn't cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data.

The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers...

google ads logo and image extension mockup
July 21st, 2021

Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your ads to give them a visual component and make them more appealing.

Whether you’re familiar with them or...

facebook ads aggregated event setup
July 20th, 2021

Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new Aggregated Event Measurement. And the kicker is that you’re now limited to only eight events per domain.

Going from unlimited to only eight events really shakes things up, because conversion events can be used for more than just bottom-funnel campaigns. I work in...

thumbs up thumbs down google ads quality score
July 19th, 2021

Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts.

But is it still relevant?

Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all the changes to more automation from Google, we...

benefits of ai in marketing
July 15th, 2021

We’re more than halfway through 2021 and by now, most marketing teams are heavily reliant on growth/digital marketing, and for very good reasons. But right now, even that is no longer enough. Just being growth-oriented and data-driven will not cut it anymore.

In order to scale up your marketing results, move fast, and be ready to beat your competitors, you will need to harness...