The WordStream Blog

Did you know that 64% of couples share their engagement on social media with a few hours? To say social media has changed the wedding industry would be an understatement. Planning a wedding used to rely on the phone book, referrals from others, and wedding planners....

Display campaigns are extremely important if you are looking to grow awareness to fill the top of your funnel. And having potential new customers see your ads will definitely help. But I always want something more: I want to have users be able to engage with my ads.

People who engage are more likely going to be better candidates for the products and services. That means my clients are...

In May, Google announced its newest changes at Google Marketing Live. And now that the dust has settled, I’m here to talk about what I believe to be the unsung hero of the day—the newest bidding control, campaign-level conversion setting.

In this guide, I’m going to go over everything you...

As a man who writes blog posts to feed himself, I feel qualified to make sweeping declarations about American society at large. For example: We, as a society, glorify impulsiveness.

The ambitious, overworked mother who suddenly walks out of an important board meeting to spend some quality time with her young daughter. The hopelessly romantic yuppie who runs out of his Boston...

Welcome back, everyone! For those of you in the US, I hope you enjoyed a restful 4th of July weekend. While we were grillin’ up hot dogs and failing to protect our skin, the online advertising world continued to change. Let’s run through the most recent updates you need to know about.

Facebook revives...

Mobile marketing is extremely powerful, but it’s easy to get stuck in a rut with techniques that don’t deliver the results you were hoping for.

If that’s the case for you, then it’s time to think outside the box and look at alternative mobile marketing strategies to help you reach more people and convert more leads. So to help you out we’ve come up with this list of six...

This post was co-written by Holly Niemiec and Conor Bond.

For those of us in the Northern Hemisphere, summer’s in full swing. If you’re anything like me, the warm temperature and glorious sunlight has erased the appeal of anything that doesn’t involve drinking outdoors and listening to OutKast’s catalog on repeat.

As tempting as it is to grab an overpriced...

There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in there five times. This ad is going to do great!

But then the click-through rate dropped by .5%? Huh.

I’ve...

Happy week after vacation! Rouse yourself from that mudslide coma, pour on the aloe, and shake off the post-break malaise.

You have a contest to win.

We here at WordStream are passionate about helping advertisers do more with less. That means more output, less time. More conversions, less wasted spend. More cowbell. Just more cowbell.

To help you do more with less, we’re...

Unless you live in a temperature stable nudist colony, it is likely that clothing is a pretty critical component of your day-to-day. That makes fashion a part of your day-to-day.

This widespread need makes fashion a great industry to be in—which presents a challenge for fashion marketers. Like the food and beverage industry, the fashion industry is a highly crowded and competitive space...