The WordStream Blog

Almost two years ago, we heard that people spend one billion hours on YouTube every single day. If you still don’t think your audience is on YouTube, you’re probably wrong. And if you are an ecommerce business looking for...

Are you looking for alternative ways to promote your business online? Look no further: YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool.

Image Source...

A lot goes into running an ecommerce business.

So, you’re a solo entrepreneur selling marked-up wiffle ball bats that you find on clearance at sporting goods stores. Or, maybe you’re an artisan with a small team of workers who craft high-quality picture frames. Perhaps you’re a large coffee maker...

Are you tired of hearing this stat yet? Mobile traffic surpassed desktop traffic way back in 2016, and it’s only been increasing.

But many advertisers are still treating their campaigns with a desktop approach: Optimize your campaigns, ad groups, and landing pages for...

Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and so on for each mobile ad type.

We thought, you know what? You’re absolutely right! (Our...

Unless you’ve been hiding under a rock for the past year, you’ve probably heard everyone’s new favorite buzzword: conversational marketing. Selfie-vlogging chatbot companies have been throwing around this relatively broad term, and it’s gaining a considerable amount of attention— and, worse, misuse. If your skepticism is anything like mine, the one-size-fits-all, 10-minute six...

If you use any kind of automation in your Google Ads or Facebook Ads account, you may have asked yourself recently: What does it mean when Google or Facebook says it's "Learning," and how can you avoid it?

Trust me, I get it – and I was searching the same thing just a few months ago. After extensive research and sifting through support docs, we’ve built up a strong understanding of what...

In a world where big and impressive numbers get the glory, search volume is often a more vaunted metric than keyword difficulty. But while it’s important to know how many times in a given month your keyword is typically entered as a query, it’s equally important to understand the level of competition vying for...

Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking through the holes, so you can never fill up the bucket. Now imagine the water is leads, and the faucet is PPC.

PPC will turn on that traffic and get those leads flowing down the pipeline, but...

While the majority of the WordStream squad was busy spreading the love at our decked-out #Inbound18 booth, certain among us were able to sneak away to the glorious world of Inbound sessions. And just like last year, this year’s sessions were chock full of helpful marketing stats—which, if leveraged effectively, can pay MASSIVE dividends as you continue to ramp up your strategy for Q4.

...