If you’re a website owner or content marketer, you’ve likely experienced this a few times before: your site traffic suddenly drops, and you’re at a loss to explain it.
There could be many culprits behind this, with a new ...
Google Marketing Live was a smashing success this year. Google announced some seriously exciting new features coming to Google Ads; and it seemed like behind each new feature was a riveting, previously unknown statistic. The stat-dropping was so epic, in fact, that we decided to double down on...
Whether or not we're truly in the Golden Age of Content Marketing, one thing is for sure: the once-uphill battle for content marketers to get client or internal buy-in for content strategy, creation and deployment has leveled off.
People not only want content, they know they...
Google has done it again!
A year after setting the world on fire with the announcement of the new AdWords Experience and some sensational shots of a particularly photogenic goldendoodle, the advertising juggernaut’s Marketing Live event has yielded yet another slew of exciting new...
Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they announced Tuesday, one stuck out as a real potential game-changer – Responsive Search Ads.
Responsive Search Ads are potentially the most revolutionary...
In many cases, marketers and brands treat their advertising channels as separate forces and measure them one against another, to see which brings them the best results. In most cases, it’s Google vs. Facebook. But actually, there’s a better way to look at it.
Instead of thinking about it as Google versus Facebook, try to think in terms of Google PLUS Facebook.
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Right now, there are a total 6,829 marketing technology solutions available. That’s a lot! You’ve probably heard of the giants in this space: Mailchimp, Moz, Hubspot, and the likes.
But for every major...
Unfortunately, a lot of common misconceptions surrounding women’s place (and capacity for success) in business still exist today.
Luckily for us, when it comes to myths, common misconceptions, stereotypes, you name it, SCORE’s spring 2018 “The Megaphone of Main Street” data...
As summer is heating up, let’s talk about another HOT and controversial paid search strategy: SKAGs! SKAGs have been a hot topic among the PPC community for some time now. Some would argue that this form of account organization allows you to get...
As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead.
This presents a particular challenge for small businesses: You don’t have the...
