The WordStream Blog

If you have worked in the digital marketing world, you’re familiar with B2B and B2C business types. But you might not be familiar with B2B and B2C marketing strategies. Most of the time, B2B (also known as business-to-business) marketing focuses on logical process-driven purchasing decisions, while B2C (also known as business-to-consumer) marketing focuses on emotion-driven purchasing...

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads Innovation Keynote to introduce a ton of exciting new product features and...

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we talked with Haile Xiao. Originally...

Pop quiz, y’all: Which Google Ads network enables you to build your brand with compelling visual imagery—search or display?

Trick question! Although the Display Network is generally considered the hub of visual-based advertising in the Google Ads universe—I’m conveniently disregarding Shopping for...

Since 2017, we’ve published a popular annual report called the State of the Digital Marketing Agency. Every year, we survey our agency customers (there are a lot of them) to learn what kinds of services they offer, how they charge their clients, how much spend they manage, how they win new business...

Getting the word out about your business is hard. We get it. Between running your business or serving a dozen clients, you’re one little hiccup away from feeling completely overwhelmed. Under all that pressure, it’s easy to either fall back on last year’s outreach plan or just do nothing and watch your competitors snap up all your potential leads.

But don’t sweat. Let’s chat about the...

This post was co-written by Conor Bond and Gordon Donnelly. Thanks to our own Tony Testaverde, who was there live on the scene, for the front-row photos!

It’s that time of year again, folks! Brew some coffee, pop a Claritin, and buckle yourself into your office chair—we’ve got ourselves a keynote to recap.

Ever consistent, Google once again...

For B2C brands, social media is a great place to engage with your existing audience and target new potential customers to grow your business.

For some B2B businesses, on the other hand, social media audience targeting can be a challenge. It can be tricky to know how or where to find your audience on social media. Customer personas are a good place to start, but that’s just the beginning...

The world of marketing has changed, and changed, and changed again during the fifteen years that I’ve been in it.

But a few things have stayed the same, and one of them is the mindset characteristics of great marketers.

World-class marketers have something in common. They all share these eight thought patterns. The reason these people are at the top of their game is because...

Every day it seems like more and more marketing-related software companies out there are attempting to streamline and improve difficult or monotonous operational tasks. For agencies looking to scale, this is a particularly positive development as many of these tools and technologies have white label functionality.

If you are unfamiliar, “white labeling” in the technological sense, is...