The WordStream Blog

Meetings are a vital business tool to exchange information, facilitate communication, and progress toward company goals. But, far too often, meetings are long, boring, or missing a clear purpose. What’s more, the COVID-19 pandemic has caused a shift in how many companies conduct meetings from afar.

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The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought on by the pandemic.

In this post, we’re going to cover what the #StopHateForProfit movement is...

Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your listing has strong visibility, and just because your business is listed in an area does not mean Google will automatically rank it...

The average conversion rate for ecommerce sites is 2.63%

Let that sink in.

97.37% of your site's visitors are just shopping around. And, given the cost of acquiring traffic these days, that is one ugly average.

But you don’t have to settle for average.

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Lots of businesses are impacted by the weather, and even more can benefit from factoring weather into their Facebook advertising strategy. Some of our social media advertising clients on our agency roster seeing an uptick in sales during certain types of weather or during select seasons, so we looked into seeing if there was a way to target audiences when they were experiencing...

There is something I find so soothing about taking a “mind break” to scroll through my Instagram feed of beautiful, high-quality images. And many of these professional-like photos are taken by your average iPhone owner who has simply become a master of Instagram filters.

Whether you’re just starting to dip your feet in the world of filtering your photographs or trying to up your game...

Even before COVID-19 drastically changed how we connected, virtual events were on the rise. Companies and brands may have different reasons to host a virtual event, but there are two overarching benefits:

1. Virtual events take less of a budget to host.
2. Virtual events are more accessible.

Involving more people and spending less money sounds great, right? But it...

While social media is a key marketing channel for any business, consumer-focused community management just seems, well, fun. In fact, unless you’re a social media strategist for a B2B company, I’d bet that most of the brands you follow on social are not your software companies (eek), or financial firms, or office management apps. However, as a social strategist, I follow tons of brands that I’...

If your brick-and-mortar store is closed or you can’t make your product because your supply chain has collapsed, or you can’t fulfill customer orders, your incoming cash plummets, you could be in a state of negative cash flow during COVID-19. That means you have more cash leaving your business—whether that’s through paychecks, rent payments, paid marketing campaigns, and other...

With a number of states beginning to lift restrictions and open their economies, it is crucial for account managers and agency owners to keep a close eye on industry trends. As long as you’re in-the-know, you can make the appropriate decisions and guide your clients in the right direction.

Having the resources to stay on top of internal trends for these businesses is equally as...