how to create a growth strategy acquisition OKRs
October 28th, 2020

Growing a business is hard. Whether you’re a small business owner, a marketing team member, or an agency, riding that rollercoaster of highs and lows is no small challenge. What’s even harder is setting ambitious yet realistic expectations of what is achievable.

This is why a growth strategy (like the one above) is one of the utmost importance to businesses. In this guide, I’m going to...

digital strategies that make the most of covid-19 focus on existing clients
October 27th, 2020

As the world grapples with COVID-19, it is imperative to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. The pandemic has accelerated the speed at which we are “going digital” and has given new power to many online industries. Never before have we been so dependent on Amazon or Zoom to simply get through the day, which means...

networking email subject lines and templates follow up email example
October 26th, 2020

Any aspiring professional or business owner knows the importance of networking, and while there’s no shortage of networking events and opportunities, whether virtual or in-person, the part where most individuals tend to fall short is the follow-up, which is almost entirely dependent on email (aside from LinkedIn).

In this post, I’m going to equip you with the tips and templates you...

microsoft ads conversion tracking event tracking create conversion goal
October 22nd, 2020

Conversion tracking could not be a bigger deal when it comes to seeing success with PPC campaigns. If you’re not tracking your conversions, how in the world are you going to know what’s working, or what’s not working, or where to put your budget? It’s mind-boggling to me that some folks aren’t using it.

That said, I also sympathize with marketers that have to set up conversion tracking...

marketing one-pager example
October 21st, 2020

If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner?

Better yet: would your description inspire a potential customer to want to learn more about what you have to offer?

Even further, suppose multiple people wanted that description in writing—sales team members, potential customers, existing ...

youtube holiday advertising tips youtube shopping campaigns
October 20th, 2020

With it being more than halfway through October, ideally, you're already well into planning your 2020 holiday advertising strategy—but don't worry if you're not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your 2020 holiday paid media mix.

Given the...

google page experience algorithm update core web vitals diagram
October 19th, 2020

It’s no secret: content has long reigned king on the frontier of search engine optimization. To get organic traffic, you need web pages. Those pages need to rank for a diverse set of voluminous keywords. If you can solicit (or naturally earn) authoritative inbound links to those pages, all the better. You’re well on your way to setting your site up for organic success.

But what about...

google ads automated bidding strategies
October 15th, 2020

I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like running a marathon. Have I run out of gel energy packs? Yep. Are my calves cramping up at mile 22? You betcha. Am I looking for anything and everything that could help me make it...