copywriting freewrite Peter Elbow quote
October 15th, 2019

Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that these coffees don’t do much for focus.)

The bottom line is that, whether I’m writing an email or a blog post or a tagline, if I...

6 Tricks to Crush Google & Facebook Ad Automation Webinar
October 10th, 2019

Machine learning and automation can seem pretty terrifying for PPC: These technological advances could lead to the end of human-run campaigns in favor of robots that will never have the adaptability to scale a campaign and will certainly never have that “human touch.”

A big part of these fears come from the inevitable lack of control delegating tasks to machines represents. Digital...

SMX east event landing page example
October 8th, 2019

Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google the event and try to find where to sign up—and when it's happening again and which hotel they recommend booking. But instead of finding a one-stop shop full of answers, you have to click and click...

LinkedIn lead generation ad example
October 7th, 2019

LinkedIn is the best platform for B2B targeting in the PPC space, bar none.

In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than seeing what your great aunt ate for lunch on Facebook or hearing someone yell about politics on Twitter, you can check LinkedIn to see what your contacts are up to and what topics are trending in your...

WordStream website color scheme
October 3rd, 2019

When it comes to your website, you need to give your customers a terrific experience to get them hooked on your brand.

Imagine you launch the perfect website for your business. Everything is flawless—the layout, the performance, the navigation, the copy. It all creates the dream experience for your users, and people rave over it.

Well, you’ll only be able to make that happen if...

Display ads best practices: Opt to separate Search and Display here
October 2nd, 2019

Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming there is always one, standard way to do a certain task or strategy in a PPC account. Not every account is the same, and I will never look at any two accounts as the same.

But sometimes there are tactics or strategies that just work. No matter how much you embrace the testing mentality...

Google call-only ad example with headlines
October 1st, 2019

Sometimes, waiting isn’t an option. Sometimes, your prospective customers need your help right this second. Certain trades come to mind: plumbers, locksmiths, tow truck drivers—the list goes on. If the problem your service solves often comes up unexpectedly, it’s likely that many of your prospects act with a sense of urgency.

So it’s in your best interest to make it...