Sometimes it feels like social listening is a sacred knowledge available only to a few chosen brands – that’s how little we hear of companies using it. Of course, in reality, social listening is quite the opposite of a secret: it’s used by many, but, here’s the deal: it’s not used to its full potential.
Let’s start from the beginning in case you know absolutely nothing of this social...
The marketing industry is constantly changing, and that’s particularly true of digital channels.
And while keeping up with new trends can be challenging, it’s more than worth the effort. Staying on top of what’s happening in the industry is the best way to keep up with your competitors and identify new strategies that will move you closer to your marketing goals.
With that in...
Some kids dream about hitting a 480-foot tater over the Green Monster. Other kids dream about triumphantly sticking the stars and stripes into the surface of Mars. Pretty standard stuff.
And then there’s the kids on the fringe of society. The ones whose harrowing, hawkish stares tell you it’s a good idea to cross to the other side of the street. You know the ones.
What...
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible without initial investment. On top of the startup costs, you were limited to physical and traditional media and the headaches associated with all but fabricating something that resembled ROI...
Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even Nickelback fans?
If you use Facebook for personal purposes, you may have taken part in a Facebook group – or perhaps you are more of the silent “lurker” type. Either way, people join Facebook groups for a variety of reasons. Whether it’s a...
Imagine, if you will, spending an entire day on Google’s campus with unfettered access to their product and marketing experts. What kinds of questions would you ask them?
When can I incorporate YouTube lead ads into my campaigns? Why are my organic rankings in a freefall? How does CEO Sundar Pichai...
If you’re a website owner or content marketer, you’ve likely experienced this a few times before: your site traffic suddenly drops, and you’re at a loss to explain it.
There could be many culprits behind this, with a new ...
Google Marketing Live was a smashing success this year. Google announced some seriously exciting new features coming to Google Ads; and it seemed like behind each new feature was a riveting, previously unknown statistic. The stat-dropping was so epic, in fact, that we decided to double down on...
Whether or not we're truly in the Golden Age of Content Marketing, one thing is for sure: the once-uphill battle for content marketers to get client or internal buy-in for content strategy, creation and deployment has leveled off.
People not only want content, they know they...
Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they announced Tuesday, one stuck out as a real potential game-changer – Responsive Search Ads.
Responsive Search Ads are potentially the most revolutionary...
