The WordStream Blog

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Alyssa Ozimek-Maier. Originally...

If you haven’t been able to keep up with everything going on in the world of online advertising, don’t sweat it—we’ve got all the news you need. Mozilla Firefox has blocked third-party cookies by default, Instagram has introduced branded content ads, Microsoft Advertising is rolling out local inventory ads for...

Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not have a massive budget to spend on advertising. But either way, you still need to get the word out there somehow.

Google’s Search Network is still one of the best ways to capture user intent. But if people don’t know about...

Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is an iconic moment in professional baseball history. Pusha T setting Twitter on fire with the news of Drake’s secret child was the most memorable hip-hop moment of 2018. John Wick dethroning Mission: Impossible as this decade’s coolest, most incredibly...

You want your Facebook content to convert.

But given that Facebook algorithms change and prices for ads are rising like crazy, this sounds like some fantasy. Right?

The good news? It’s not crazy if you consider...

Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that is, our commitment to introducing new, outside-the-box ideas that help business owners and marketers succeed in a world where online advertising changes almost every day. In fact, thought leadership is one of our...

You have a mobile app: check!

Your Facebook and/or Instagram Business Pages are set up: check!

Your Facebook Ads Manager account is set up: check!

Perfect. Now you want to get more people installing it, using it, and re-engaging with your app over time. Right? Well, you’ve certainly come to the right place. In this complete guide to mobile app advertising using Facebook...

Sometimes I think I should quit Instagram because I spend so much time on the platform each week, but then I realize that I’d depriving myself of a true guilty pleasure that carries me through each day. Why? Because who doesn’t love scrolling through pictures and videos posted by friends, family, and business you love? And I’m not the only who feels this way. According to...

Content and its promotion have come a long way in the past decade.

Back in 2009, content marketing was still just content production and focused on improving the writing you have on site. Off-site marketing practices were still in their infancy, and a mere five years ago, some were labeling it unsustainable...

It’s time for another edition of my favorite feature on this here blog: the online advertising news round-up! We’ve got Google sunsetting automated bidding strategies, Instagram thriving as an ecommerce platform, Walmart generating hype around its ad offering, and more.

Google to sunset two automated...