The WordStream Blog

Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and matchups while things like Billy Beane’s sabermetrics were developing and becoming more commonplace. Today, my colleagues know that I’m (...

One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an elevated cost per acquisition (CPA). Too low, and your budget won’t allow for enough clicks in the day to generate enough leads for your campaign to be profitable.

Budget Cat wants all the budget, but should he get it...

When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink analysis, and content ideation to scheduling, testing, editing, link-building, outreach, and email marketing. And that’s just to name a few.

While there is no universal tool that serves every...

WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we spoke with Taylor Chan. As a product manager...

We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return on investment (ROI)—if it’s measurable, and it can help you better understand the performance of...

Advertising on Snapchat has proven to be highly lucrative and, honestly, a lot of fun. Our team of paid acquisition specialists are particularly well versed in the importance of locking down a swipe up in six seconds or less. Though we may have originally underestimated the value of Snapchat, as the fast-moving social media introduced advertising for SMBs through a self-serve platform, we got...

Back in 2007, when Larry Kim was just a one-man band settling into his usual spot at the Panera Bread in downtown Boston to build WordStream, the last thing on his mind was personal branding. “It just wasn’t a strategy initially,” said Larry. Little did he know that a big contributor to WordStream’s well-known name in the industry would be the personal brand Larry accidentally built along the...

I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out display campaigns.

While I still want the tool back, we can create successful managed placement campaigns in...

Isaac Newton was a hack.

I know that will ruffle some feathers among our readers in the physics community (of whom there are many). But I had to get your attention.

Newton was lucky enough to have a great idea fall onto his head. Unless you have apple trees growing in your conference room—don’t underestimate SaaS companies—that’s not going to happen...

The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart.

But what about PPC strategies? Why should they be left out in the January cold just because it’s work and not your personal life? Spoiler alert: They shouldn’t!