The WordStream Blog

As the world grapples to contain and bounce back from the COVID-19 pandemic, businesses are beginning to reopen, and we're seeing signs of a rebound in online advertising. For digital marketing agencies, this likely means that your clients—who may have significantly reduced spend in their accounts or paused...

At the beginning of May, our data showed that PPC accounts were rebounding after the initial impact of COVID-19.

That’s good news for the online advertising industry—and the economy—but it’s hard to tell what that means for your account. The question of when to start advertising online again seems...

It’s safe to say that nothing about the last few months has been normal for any of us. But during this time, SMBs have been hit particularly hard.

As we at WordStream have reflected on our mission—to help small and mid-sized businesses succeed—we’ve decided to launch a new, free feature in WordStream Advisor designed to help small businesses do more with the limited resources at hand....

With 1 billion people using the social platform each month and over 200 million Instagrammers visiting at least one business profile daily, Instagram is a must for businesses. The question really is why wouldn’t you want to grow your brand on this platform?

Especially now, when...

In a world that’s increasingly dominated by video, getting more views on YouTube should be near (if not at) the top of every content marketer’s to-do list.

Before you say it, allow me to address the elephant in the room: YouTube views don’t keep...

There’s a long path ahead of us before we fully recover from the COVID-19 pandemic, but many communities and businesses are starting to recover. In late April, many PPC advertisers noticed stronger performance than they did in the first weeks of the crisis.

As communities begin to relax stay-at-home...

For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. The truth is, digital marketing strategies like SEO can actually be crucial to your small business success both during and after this pandemic. In this article, we’ll take a look at why SEO is important and cover tangible...

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses....

To quote one of my favorite clients whose business has been impacted by COVID-19: “This sucks, but we’ll get over it and be back better than ever.”

He’s right. The COVID-19 pandemic has been difficult for all of us so far, and it has been particularly difficult for the restaurant industry. Restaurants are facing unprecedented challenges to find ways to keep the lights on, with Americans...

While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Absolutely not.

This post takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed through the lens of...