10 Must-Know Holiday Marketing Stats

On November 27, 2017
4

The ho-ho-holidays are upon us, and there is no escaping the madness of shoppers, decorations, lights, food, and holiday madness for the remainder of 2017. You might be rolling your eyes at the fact that you started hearing Christmas tunes blast through your radio as early as October; not to mention that every store in the mall has been decorated in red, green, silver, and gold since September!

Holiday Marketing Stats

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35 Face-Melting Email Marketing Stats for 2017

On June 29, 2017
4

Let's face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn't get more metal than email marketing. 

There are mounds of KPIs to track and optimize for. It’s expensive. There's segmentation. Time of day. Design. You have to sacrifice goats. CTA placement. Need I go on?

(This is the part where you say, “No, man. That’s quite enough. Turn down that racket and get to the stats already.”)

35 email marketing statistics for 2017 

To help guide your email strategy, we’ve compiled a comprehensive list of useful email marketing statistics.

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5 Surprising Benefits of a Super-High CTR

On September 26, 2016
18

All of my regular readers know that I have a completely normal and healthy obsession with unicorns. I am the Original Unicornaholic.

But unicorns aren't my only obsession. I have another: increasing click-through rates.

great CTR

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11 Easy Ways to Reduce Your Bounce Rate

On April 7, 2016
21

Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the schoolyard. Sure, you think your precious little angel is just adorable (and just so we’re clear, we’re talking about your website now), yet when you head into Google Analytics to check the numbers, your bounce rate tells a different story.

It’s hard to come to terms with. After all, you love your website, so why doesn’t everybody else?

 How to reduce bounce rate

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5 Shocking Stats I Learned at INBOUND 2015

On September 15, 2015
1

My jaw dropped as “14,000 attendees” popped across the screen at INBOUND 15, HubSpot’s end-of-summer marketing conference. Last week, a sea of eager marketers packed into the stadium-sized room in the Boston Convention and Exhibition Center to hear an array of inspirational speakers. With keynotes ranging from the marketing maven and best-selling author Seth Godin, the Vice Chair of the Clinton Foundation (and daughter of Bill & Hill) Chelsea Clinton, and viral TED talker and storyteller Bren Brown.

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5 Practical PPC Insights You Can Only Get From Phone Calls

On June 25, 2015
2

Have you ever felt like giving up and letting your paid search campaigns run on autopilot? You think, “There’s no way I’m squeezing more conversions out of these campaigns without more money.” I can’t tell you how to get more money, but I can tell you where to get tons of new actionable data with the potential to make a big difference – and it’s phone calls.

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6 Stupid Marketing Metrics That Need to Die

On June 18, 2015
6

Way too often—at least several times a week—I'm amazed by the things that some marketers are still measuring.

Marketing metrics that need to die 300 meme

Maybe they don't know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die.

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