NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data]

On October 19, 2016
22

This week, Google announced one more mobile ad extension, message extensions. What are AdWords message extensions?

Message extensions, like all other ad extensions, are eligible to show alongside an advertiser’s ads on the SERP, generally making them larger and more feature-rich while increasing CTR.

message extensions

Here’s what’s new: message extensions give users the opportunity to click to text a business directly from the SERP!

Read More

NEW in AdWords: Demographic Targeting for Search Campaigns

On September 12, 2016
13

As SEMs spend so much time doing keyword research, building keyword lists, and reviewing their keyword performance it’s easy to forget that their customers aren’t keywords – they’re people. A 19-year-old and a 70-year-old searching Google for the term “hair extensions” are likely looking for very different products. And a man and a woman searching for “leather boots” online aren’t likely to be searching for the exact same pair.

“User intent” begins with the user and with this in mind, most online advertising platforms like Facebook and Bing have offered demographic targeting for their campaigns. Well, starting today, AdWords has enabled advertisers to target age and gender demographics within their search campaigns.

demographic targeting best practices

Read More

10 Dos and Don’ts for Sitelink Extensions

On September 6, 2016
7

title image

Sitelinks are the king of all AdWords ad extensions. They are, by far, the most versatile extensions; they’re useful for accounts of all verticals, they appear on all devices and advertisers can use them to say just about anything.

Even better, I’ve literally never encountered an account that didn’t yield higher CTRs once enabling these bad boys. According to the crew at Google, the mere presence of sitelinks typically lifts ad CTR by 10-20% (+20-50% on branded searches).

Sitelinks FTW.

Read More

The New Google Merchant Center: What You Need to Know

On September 6, 2016
1

As you may have seen Google has recently given Merchant Center more than just a fresh coat of paint.  Along with a new responsive user interface that makes it easier and more efficient to use, there’s also lots of new features to get familiar with.

The update is now globally available. So here’s a quick overview of what’s new in Merchant Center.

Google Merchant Center

Read More

Review: Google’s New Account Health Score for Search (Beta)

On August 30, 2016
1

Earlier this month, Google did a very limited beta release of a new feature in the AdWords Opportunities tab called the “Account Health Score for Search.”  I must admit that this tool made me a little nervous; at first glance, it was eerily similar to WordStream’s AdWords Performance Grader, as a few people pointed out.

After poring through hundreds of accounts, we finally found one with a health score.

Here’s my two-cents on the new tool and how it stacks up to our AdWords Performance Grader:

What is Google's Account Health Score?

account health score for search dashboard

Read More

3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line

On August 1, 2016
5

At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied to that click (degrees in English lit. don’t put much emphasis on attribution…weird, I know). Other times still—and perhaps most embarrassingly—there will be a whole tab I’ve somehow overlooked until serendipity strikes.

Read More

New Responsive Display Ads: What You Need to Know

On July 27, 2016
13

Yesterday, Google released Expanded Text Ads for all advertisers. But expanded text ads aren’t the only new ad format they released. Google also released a new, larger Responsive Ad format for GDN campaigns. The news comes as a relief to many display advertisers, particularly since Google announced it would no longer support Flash ads by January 2017.

The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements.

Read More

Pages

WordStream Awards: