New Responsive Display Ads: What You Need to Know

On July 27, 2016
14

Yesterday, Google released Expanded Text Ads for all advertisers. But expanded text ads aren’t the only new ad format they released. Google also released a new, larger Responsive Ad format for GDN campaigns. The news comes as a relief to many display advertisers, particularly since Google announced it would no longer support Flash ads by January 2017.

The new Responsive GDN ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements.

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Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices

On July 26, 2016
6

In 2013, when Google first announced enhanced campaigns, one of the major changes was that all campaigns would target all devices. At the time, Google asserted that advertisers wouldn’t miss control over their tablet and desktop bids because “as devices converge, consumer behaviors on tablets and desktops are becoming very similar.”

Many PPC advertisers, like Matt Umbro, were not convinced. Well, starting today, PPC advertisers have reason to rejoice because Google has given us all the ability to adjust bids for desktop and tablet devices with device bid adjustments.

 bid adjustment settings

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3 Reasons to Drop Everything & Build Expanded Text Ads NOW

On July 26, 2016
4

3 reasons to drop everything & build expanded text ads now

Just this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big reveal at the #GoogleSummit back in May, advertisers have been eagerly awaiting this new, more robust ad format, which has been deemed the biggest change to the AdWords model since its inception 16 years ago.

ETAs weren’t expected to come out of beta until mid-September, so most advertisers were completely unprepared to wake up this morning, log into their accounts and discover that they could indeed create these giant text ads.

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7 Best Practices for AdWords Expanded Text Ads

On July 26, 2016
25

Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded text ads are finally available to be created to all advertisers in the AdWords interface.

Luckily for you, we’ve spent much of the last 2 months testing ad copy with expanded text ads inside many of our accounts, and we were able to discover 7 new best practices for these expanded text ad formats.

new adwords expanded text ads

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10 Things You Need to Know About the New Google Maps Local Search Ads

On June 1, 2016
13

Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.

Another big change was what Google described as "the next generation" of local search ads. So what exactly are these new Google maps ads? What’s changing?

Here are answer to the top 10 questions you’re asking (or should be asking!) about the new Google Maps local search ads.

google maps app ads

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A Sneak Preview of the New AdWords Interface

On May 25, 2016
7

I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in 2017, which isn’t even available in beta yet.

At the Summit, Google had it running on a bunch of demo-pods and you could ask the product managers questions. Right now it’s literally about half built – areas like opportunities, the shared library, etc. haven’t been implemented yet (clicking on them triggers a “coming soon” image).

However, there’s enough built to get an overall feel for how the new system works, and in this post I’ll give you a quick overview of the new AdWords interface along with my first impressions.

New AdWords interface design principles

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5 BIG Changes Coming to AdWords: Everything You Need to Know

On May 24, 2016
36

For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with the old best practice of creating separate desktop and mobile campaigns. Every year since then we’ve gotten more and more mobile ad types and features, and this year is no different.

Google continues to emphasize mobile-first, which means that the look of the SERP is changing in ways that favor the mobile experience. Of course, paid ads need to adapt to the mobile-first world too, and today Google has announced some new and interesting changes to AdWords, rolling out over the next few months, that PPC marketers need to know about.

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