Gmail Sponsored Promotions Released from Beta! (Again…)

On September 4, 2015
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When Google originally tested Gmail Sponsored Promotions (GSP), now known as Gmail Ads, they lived in their own UI (not in AdWords). Google saw success with the beta and released it to AdWords, where it became available to all advertisers. There were some issues with the AdWords integration, so GSP was put back into its original beta state. Very recently it was released again for use to all advertisers!

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YouTube TrueView Ads Can Now Include Interactive 'Cards'

On April 8, 2015
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Who likes to be interrupted by ads when they’re trying to watch a program or even a movie preview? Not many of us. I still clench my teeth when I’m forced to watch commercials on my basic cable plan, but I’m sure by now you’ve all seen the option to skip an ad when attempting to watch a video on the Google owned video service, YouTube. This option, known as “TrueView Ads,” was released by Google 5 years ago.

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Google AdWords Hotel Ads Improve How You Reach Guests

On March 19, 2015
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Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some comparison shopping. I’m sure this isn’t always the case, but more often than not Google is the place were travelers start their hotel booking process.

hotel ads image of a hotel sign 

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How to Optimize Your PPC Keyword Bids with WordStream

On April 24, 2012
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Recently, we released what we believe to be the world’s most powerful and easy-to-use bid management software.

Bid Management Software

Keyword bid management isn’t a new issue for search marketers, but, sadly, most of the bid management solutions available are still lacking. For example, you can choose from:

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