SEO Audit
June 19th, 2018

Let’s face it: there is a lot of SEO audit methodology out there. Whether you’re a small business trying to optimize your site for organic search, or an agency doing the same for a client, it can be difficult to know where to begin, how in-depth your analysis should go, and which SEO tools will help you glean the most useful information.

To cut out some of the noise, we’ve...

guide to facebook advertising for nonprofits
June 18th, 2018

It is no secret that marketers in the non-profit sector do not have the same budgets that most marketers do. After all, it’s the name of the industry!

WordStream employees volunteering for a good cause!

As a graduate student, I know a thing or two about working with a small budget, and luckily Facebook is a great place to do just that! While not...

wordstream-exclusive-content-and-support
June 15th, 2018

Did you ever take on a project that you didn’t know how to do?

We were in this predicament several months ago, when our agency got our first Google AdWords client. We had helped this client with their website and search engine optimization. However, they also wanted us to take care of their pay-per-click campaign. We explained that we didn’t know how to do PPC advertising, but that we...

local service ad costs
June 11th, 2018

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)!

Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them get into their car when they’re locked outside in the middle of the night.

Local service...

Facebook Marketing Tips
June 7th, 2018

So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or your client’s business, for online supremacy, and you’re prepared to take the next step. Facebook marketing. A goldmine of opportunity, if you know what you’re doing.

Here’s the thing: you don’t know what you’re doing. Or, you have a pretty good idea, but you’d like to fine-tune your game...

add negative keywords in adwords
June 6th, 2018

Determining your most profitable keywords and creating relevant ad groups, ads, and landing pages based on those keywords is crucial to succeeding in paid search. Doing so allows you to find potential customers who are searching for offerings just like yours. But unless you’ve got money to burn, it’s equally important to identify and eliminate keywords—and thus, searchers—who aren’t ...

saas companies
June 4th, 2018

You may make the assumption that taking on a SaaS company as a client would be nearly identical to taking on any other for your PPC agency. But the truth of the matter is that these companies have very specific qualities; if you are unprepared to deal with them, your relationship will be brief.

From lead types to corporate jargon, aggressive goals to scaling at hyperspeed, SaaS...