How to Drive Low-Cost Conversions with Contextual Display Ads

On January 29, 2018

At our PPC management company, we have been able to significantly improve the performance of our client accounts with contextual display campaigns. Nearly all of our accounts benefit from either highly targeted, low-spend campaigns, or from broader high-spend campaigns. From ecommerce businesses to software as a service, contextual targeting through Google’s Display network has proven its value.

In this article, I’ll explain how contextual display advertising campaigns work, and provide an example of a real account that has seen amazing benefits from this campaign type.

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How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network

On January 3, 2018

Believe it or not, click fraud in PPC marketing really does exist.

Unfortunately, every display ad network on the planet has fraudulent website placements designed to drain ad budgets from unsuspecting advertisers. You need to get these placements out of your campaigns so your money is spent on clicks that actually do something for your business!

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Pulling Ads from Google: Smart Move or PR Stunt?

On March 31, 2017

Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing number of globally recognized brands to pull their whole Google advertising budget. Take Pepsi, the latest domino to fall, for example; they “just pulled all ads from Google and YouTube.”

removing ads from gdn and youtube

While this creates the illusion that these brands are doing “the right thing,” it’s little more than an ill-informed, feel-good PR stunt.

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8 Super Creative, Crazy Effective Display Ad Ideas

On December 2, 2015

creative display ad ideas

Display ads often yield abysmal click-through rates and even lower conversion rates. What accounts for their disappointing performance? It’s a matter of inbound vs. outbound marketing: Unlike search ads, display ads are not served to searchers who are actively looking for something. Instead, we tack image ads onto social feeds or informational sites with the hopes that they’ll distract users from their current activity and entice them to click through to our website. As if disrupting the user from their intended activity isn’t enough of a challenge, we’re also competing with other image ads, making for a pretty chaotic space.

Rest assured, despite the not so favorable odds, you CAN design ads that break through the noise and captivate viewers, ultimately scoring clicks for your business. Here are 8 creative, effective image ad ideas to explore, using real examples from our own marketing campaigns and client accounts and backed by real data.

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7 Tips to Master the Google Display Network

On November 18, 2014

What Is the Google Display Network?

Google AdWords is split into two networks, the Search Network and the Display Network. When advertising on the Search Network, businesses place text ads in the search engine results. On the Display Network, businesses instead place display ads on a huge network of sites across the internet.

What is a display ad?

what is a display ad

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