google-vs-amazon-purchase-from-images-and-discover
June 11th, 2019

Nothing gets people going like a good rivalry. Jason Varitek planting his catcher’s mitt directly on Alex Rodriguez’ face is an iconic moment in professional baseball history. Pusha T setting Twitter on fire with the news of Drake’s secret child was the most memorable hip-hop moment of 2018. John Wick dethroning Mission: Impossible as this decade’s coolest, most incredibly...

ppc-experts-banner
June 7th, 2019

Beyond serving our customers as best as we possibly can, we here at WordStream pride ourselves on our thought leadership—that is, our commitment to introducing new, outside-the-box ideas that help business owners and marketers succeed in a world where online advertising changes almost every day. In fact, thought leadership is one of our...

Facebook ads manager custom audience
June 6th, 2019

You have a mobile app: check!

Your Facebook and/or Instagram Business Pages are set up: check!

Your Facebook Ads Manager account is set up: check!

Perfect. Now you want to get more people installing it, using it, and re-engaging with your app over time. Right? Well, you’ve certainly come to the right place. In this complete guide to mobile app advertising using Facebook...

couple with keys
June 5th, 2019

Sometimes I think I should quit Instagram because I spend so much time on the platform each week, but then I realize that I’d depriving myself of a true guilty pleasure that carries me through each day. Why? Because who doesn’t love scrolling through pictures and videos posted by friends, family, and business you love? And I’m not the only who feels this way. According to...

Instagram post of a picnic with wine
May 29th, 2019

If you told me ten years ago that I would be writing a guide on hashtagging, I would most likely have laughed in your face. (Sorry!). To think of how far the hashtagging world has come in the last few years is mesmerizing… I can still remember when I first came across the foreign concept of “hashtags.” It must have been around 2010, and back then I thought hashtags were just a cheeky little...