screenshot of full inbox
October 23rd, 2019

There are two types of people in this world. Those with "inbox zero," and then people like me.

This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open some of them, but only if they are super appealing to me.

This might seem discouraging for all...

copywriting freewrite Peter Elbow quote
October 15th, 2019

Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so that I can focus. (I don’t think I need to tell you that these coffees don’t do much for focus.)

The bottom line is that, whether I’m writing an email or a blog post or a tagline, if I...

6 Tricks to Crush Google & Facebook Ad Automation Webinar
October 10th, 2019

Machine learning and automation can seem pretty terrifying for PPC: These technological advances could lead to the end of human-run campaigns in favor of robots that will never have the adaptability to scale a campaign and will certainly never have that “human touch.”

A big part of these fears come from the inevitable lack of control delegating tasks to machines represents. Digital...