Facebook Makes Major Changes to the News Feed: Here’s How It Will Impact Your Business

On January 12, 2018
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Mark Zuckerberg, champion of the decades-old prom picture, the neighborly squabble, the adorable baby pictures, announced yesterday that the Facebook News Feed is about to undergo a fundamental shift. Because “passively reading articles or watching videos” is bad for human beings, Facebook is pivoting its core away from its current state (inescapable time suck) and towards becoming a platform that helps users have “more meaningful social interactions.”

Great for humans, bad for (most) brands.

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Say No to the Slump: How to Drive Post-Holiday Sales with Facebook Ads

On January 11, 2018
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B2B advertisers tend to see an influx of prospects after January 1. But for many businesses—online or otherwise—the post-holiday malaise is very real.

Today, I’m going to teach you how to use Facebook ads to turn the “ugh, January“ you’ve become accustomed to into the Q1 kickoff you’ve always dreamed of. The strategies I’ll touch on are broken out like so…

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The Ultimate Guide to Facebook Ad Placement Optimization

On January 8, 2018
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Let’s face it: as a marketer, you can target almost any segment imaginable through Facebook.

On top of that, the social media giant has done a fantastic job at expanding the places where your ads are shown. Over the past few years the company has invested great effort into its advertising arms race against Google, resulting in the expansion of Facebook’s advertising placements.

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How to Make Facebook Ads Work for Your SaaS Business with a Google Survey

On November 28, 2017
1

SaaS businesses are constantly hunting for effective methods to improve their customer acquisition process with the help of advertising. As a consequence, tons of how-to guides and case studies from the most reliable marketers promise you quick and sure results.

But in reality, not every advertising strategy will be profitable for your SaaS company. In SaaS, you need unique, first-hand approaches to different ad techniques that work in this industry.

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