I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around this stuff.
Unfortunately, making Facebook Creative that simultaneously stands out visually, appeals emotionally, and converts can be tough.
There’s generating a killer concept, deciding which type of ad to use, ensuring it passes the text-checker, setting up targeting, writing copy. By the time you’ve got an ad on your hands, it’s entirely possible your initial audience has aged right out of your target demo.