The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

On October 11, 2016
9

What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year, Facebook as a marketing platform has become arguably the most complex and sophisticated way to track specific actions and target individuals based on them. 

The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook

In this post, I’ll show you not only how to properly track results in Facebook, but to leverage Facebook’s complex interface to cater to your entire marketing funnel. 

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How to Use Facebook Ads to Recruit Top Talent

On August 23, 2016
4

Meet Justin.

job recruiting facebook ads

Justin Weyant is kind of amazing. He just won WordStream's Core Values Achievement Award, our monthly program where we recognize a single employee (out of almost 200!) who represents our company core values.

Did he happen to notice a "Now Hiring" sign in our window on Huntington Ave. in Boston while he was walking by? Did we use a recruiter? Did he respond to our listing on a job site? Did we find him using LinkedIn?

No, no, no, and no. He saw one of my ads on Facebook and messaged me. Seriously.

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Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook Sales

On August 18, 2016
2

Most people don’t realize that there are a lot of ways to advertise on Facebook beyond just posting on their business page or running straightforward ads. For smart, creative marketers, Facebook is a powerhouse of opportunities just waiting to be leveraged. However, to fully benefit from these opportunities, you need to think outside of the box and use Facebook in ways that few marketers are.

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Ultimate Facebook Ad Types Cheat Sheet

On July 13, 2016
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If you’re just starting out with Facebook Ads, it can even be challenging to understand the verbiage—what’s a carousel vs. a canvas ad? How can my ads be dynamic? Stay calm. I got you.

In this post, we outline detailed Facebook ad specs along with example ads for EVERY Facebook ad type. Let's dig in!

Facebook Ad Types

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9 Tips to Write the Best Facebook Ads Ever (with Examples)

On June 29, 2016
11

I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 billion daily active users.

facebook engagement rates

Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more than ever—70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to stats from Pew Research Center.

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All of Facebook’s Ad Targeting Options (in One Epic Infographic)

On June 27, 2016
19

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising out for yourself, you know it’s efficient and cost-effective.

While paid search marketing is mostly accomplished by targeting specific keywords that users are searching on, Facebook advertising is based on finding the audiences that are most likely to become your fan or your customer. These targeting options focus directly on users and profiling potential customers in order to get clicks and grow your business.

facebook ad targeting

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Do Facebook Ads Work? Find Out (for Free) with New Facebook Ad Tool

On June 21, 2016
3

Facebook ads – they’re so hot right now. But like with all things bright and shiny in marketing, it’s smart to be skeptical and ask whether it’s really right for your business. The tough part is that this isn’t necessarily an easy question to answer. Well at least it didn’t used to be…

Enter the Facebook Advertising Opportunity Calculator.

WordStream is always trying to keep you an informed and on top of the online marketing industry. So it made perfect sense for us to help you answer that burning question: Is Facebook advertising right for my business?

Facebook ad tool

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