Considering where this post appears, what I’m about to say might seem blasphemous, but I’m going to say it anyway. I can’t stand online advertising.
As a savvy online consumer, it’s very rare that I don’t know where I want to buy something before I start shopping around. As a result, most online ads seem cheap, disruptive, or misleading – which is why I rarely pay attention to them (when I’m not using an ad blocker, of course).
Facebook ads, however, are much better at piquing my interest. I see ads regularly that offer something I’m most definitely interested in, or that are directly tangential to things I’m thinking of buying.