google-sunsets-accelerated-delivery
August 21st, 2019

Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of.

On the Google side of things, accelerated ad delivery is going away in the coming weeks. And on the Facebook side of things, your prospects will soon have the ability to keep you from...

Millenial vs Gen Z
August 21st, 2019

Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we'll still need to market to millenials for years to come, but it's time to start focusing on Generation Z.

At first glance, millennials and Gen Z might seem very similar. But if you look a little deeper, you start to see the subtle differences between the two...

restaurant table with dishes
August 20th, 2019

Ah, one of my favorite industries to write about! I love food, and I love eating at restaurants. That’s why the restaurant industry is such a fun one to write about, because I get to think about two of my favorite subjects: food and marketing.

There are many pros and cons to being a marketer in a popular vertical like the restaurant industry. Yes, it is “easy” to market an industry...

Lush cosmetics
August 16th, 2019

WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we’re featuring Chelsea...

Coke knows no seasons ad
August 15th, 2019

When I’m sweating bullets in the oppressive August heat, I want nothing more than to dive into an ice bath fit for a polar bear. But when it’s snowing boatloads, I dream of lounging like the inner feline goddess I am, sprawled out in front of every sunbeam in my reach. I like to think I’m always ahead of the seasonality curve—ready for the change in weather, in activities, in clothing.

...

copywriting-tips
August 15th, 2019

This post was co-written by Holly Niemiec and Conor Bond.

You need to develop a lot of different skills if you want your online advertising campaigns to achieve their full potential. Even if you’ve created watertight keyword lists and razor-sharp lookalike audiences, something still stands between your prospects and your business: ad copy.

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Coke ad with sunshine and happiness
August 13th, 2019

Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front door? It’s one of my favorite things, and I like to think that my past-self bought a gift for my future-self. I usually don’t remember why my past-self bought the gift in the first place, because most of the time I bought it spur-of-...

google-facebook-campaign-structure
August 12th, 2019

This post was co-written by Kaitlyn Boehm and Conor Bond.

Chex Mix would be utter garbage if it weren’t for the tiny pretzels.

Oof—sorry, everyone. Like the insecure friend-of-a-friend who insists on turning your weekend getaway group chat into a bubble-filled crucible, we came in a little too hot with that take. You’ll have to forgive our eagerness. Please—hear us out...