The WordStream Blog

This post was co-written by Gordon Donnelly and Kristina Simonson.

With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi in an old Italian...

As every marketer knows, online advertising is in constant flux.

AdWords rebranded to Google Ads last summer.

With an ever-expanding suite of platforms for you to leverage, it makes sense that new features,...

Have you ever seen a dog catch a mailman?

I haven’t either. It’s probably never happened. But let’s pretend that it happened one time and we were both there to witness it. We laughed and high-fived and basked in the eternal warmth of friendship.

Remember what happened after the dog caught the mailman? That’s right—nothing happened. The...

What is the best button color for boosting conversions?

Red? Orange? Green? Blue?

According to HubSpot, red beats green:

This study on CTA button color is easily one of the most authoritative out there. The study tracked conversions to see if...

WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals who work here. Each month, we’ll be featuring an interview here on the blog and on our social accounts.

For this month’s Employee Spotlight, we spoke with Tiffany Manzi. Here at WordStream...

Late last week, Google Ads emailed a group of advertisers to notify them that their accounts will be taken over by “experts” unless they opt-out of the free service within seven business days.

Aaron Levy (@bigalittlea) of Elite SEM broke the story...

Bidding on competitors’ brand terms is always a tricky business, but it’s particularly tough for ecommerce. To stand a chance of winning, you need enticing ad copy, tailored landing pages, and an effective bid strategy – yet in most cases it is still very hard to make it work.

It’s hard, but it’s not impossible. In this article, I will explain step-by-step how B2C brands can leverage...

This week I finally felt settled into the new year: I haven’t hesitated writing that nine for days, the early morning gym traffic has thinned significantly, and my resolutions are – well, I’ve pretty much forgotten those, which seems right on track.

But TurboTax just reminded me that I’m still waiting to finish one crucial part of last year: budgeting.

I can’t set a personal...

“You, alright? I learned it by watching you!”

Thanks to a famous anti-drug PSA from the 1980s, we often associate these words with dangerous, ill-advised behavior.

But learning from others isn’t necessarily a bad thing. In fact, when we’re talking about online advertising—...

Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns of running a hospitality business. You’re helping guests check in, troubleshooting the many issues that all-too-often arise, or training new employees to ensure your operation is running smoothly and your guests are staying happy...