The WordStream Blog

Generating leads with PPC campaigns can be challenging. Generating high-quality leads is even harder. 

In ecommerce, if someone has the money to buy a product, they can make that purchase right on the site. One person’s money is just as good as the next. Once the sale is made, revenue is tracked and, if all...

With more than three billion people now using social media every single day, it’s important to stay ahead of the curve when it comes to your brand or client’s social media activities.

But this can be tricky when social media keeps changing. There...

Your ecommerce business doesn’t exist in a vacuum—it’s a part of the global ecommerce ecosystem. That’s why you need to pay attention to the broader context in order to make the best decisions.

What do customers expect? What are their preferences? What is driving their behavior?

Ecommerce statistics can help you see the big picture by answering these questions and more.

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Did you know that 95% of car sales today are made at the dealership, but search is the first place people go to begin their buyer’s journey? It is clear to most automotive marketers that online advertising is key to bring new leads into the dealership. Yet, this automotive marketing tactic...

Happy spring, dearest readers. Warm days are ahead! While the seasons were changing, so was the world of online advertising—that’s why it’s time for another news round-up. Let’s see what’s been going on recently.

Facebook removes more targeting options

In 2018, the National Fair Housing Alliance...

Although no two ecommerce businesses are alike, everyone can agree on one thing: advertising on Google Shopping isn’t easy.

Between creating and updating your product data feed, building out campaigns and product groups, and optimizing your on-site experience to maximize...

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide.

Whether you’re launching your first shopping campaign or managing shopping campaigns for a client, it can be daunting to know whether you’re doing a good job. Many advertisers may be surprised to discover that...

A lot of Americans are either stressed, sick, or both.

According to Gallup, 80% of Americans say they feel occasionally or frequently stressed throughout their daily lives. And according to the National Health Council, more than...

Let’s be real: Busywork is probably on the bottom of everyone’s “most enjoyable activities” list. If you’re someone who loves filing papers, cleaning your desk, or reorganizing your to-do list, please stop reading this now and come help me get my life together.

But, really, who has time for filing?

For the rest of us, WordStream just made...

As you well know, when you work as a deck and patio contractor, you are doing business in a highly competitive space. That’s why leads are to your company what oxygen is to your body. Your pipeline needs constant cold leads—potential customers who don’t yet know your company or want your solution but could be convinced.

Your potential customers have lots of choices, so step one is...