5 AdWords Scripts for Smarter Bidding

On January 5, 2018
2

To run a successful AdWords campaign, you need to master your bidding. By adjusting bids according to keyword, location, device, time of day, and audience, you can profoundly improve the relevance and performance of your AdWords advertising.

adwords bidding tools

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How to 3X AdWords Conversion Rates Without Touching AdWords

On October 30, 2017
7

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100. Here’s what that looked like:

rlsa cost per conversion

Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the same advertising budget. So how did this happen?

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How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

On October 10, 2017
2

Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray!

Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to become an AdWords Certified Professional. Yikes...your stomach starts to rumble, and your testing anxiety rushes back from the dorm room you buried it in.

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These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

On August 14, 2017
9

Now that standard text ads can no longer be created in either AdWords or Bing, it’s time to look at what work lies ahead of us for migrating to expanded text ads.

First, some good news – 95% of search advertisers have at least begun the migration to ETAs. 71% of advertisers have fully migrated to expanded text ads, with an additional 24% still working through their migration, using a mixture of standard text ads and expanded text ads within their account.

expanded text ad adoption stats

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The Most Expensive Keywords in the UK

On June 28, 2017
4

In the coming weeks, in celebration of our revamped Free Keyword Tool (currently in beta), we’ll be releasing new infographics that reveal the most expensive keywords in five different currencies. Yesterday we saw the most expensive keywords for the U.S. dollar, and today we’re looking at the top 25 highest-CPC keywords in terms of the British pound.

most expensive keywords in the uk

We were fascinated to see how different the results were in the different currencies! I know our friends across the pond are dying to see what our study turned up, so without further ado, here they are, the 25 costliest keywords in the United Kingdom...

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We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]

On June 6, 2017
16

Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that data, giving you performance insights like average click-through rate, conversion rate, cost per click, and cost per conversion across all different industries.

But one thing we had never looked at before was the ad text itself. Obviously, all of us folks on the content team are obsessed with words. So we got to thinking: What are the actual WORDS that go into really great, super-high-CTR ads in AdWords? And while we’re at it, what about stuff like numbers and punctuation marks? What are the best CTA’s?

best ads adwords guide header image

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