phone with likes and comment bubbles
January 24th, 2020

Negative customer feedback is hard to hear, which means sometimes it’s too easy to write it off. The likes on social and positive testimonials are easier to highlight—those feel good!

But if you’re not paying attention to all customer feedback, you may be missing on a huge chunk of knowledge. What your customers think about the business means a lot because they’re the ones paying for...

marketing copy example from Mailchimp
January 22nd, 2020

If you’ve ever googled something and immediately scrolled through anything with an “ad” tag without stopping, it probably means the copywriters need to up their game. Alternatively—and I do this constantly—if you’re walking down the street and see some posters and do a double-take? Bravo, copywriter.

The most recent stop-and-stare that made me do a double-...

Facebook campaign optimization
January 21st, 2020

Whether you set the marketing budget for your own business or your clients tell you what they’re working with, the beginning of the year with a renewed budget—which means new goals, some attainable and some that may be a stretch.

Last year, advertisers ranked increasing ROI/ROAS as the primary goal in our ...

Starry internet landing page example
January 15th, 2020

If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we usually take note of what not to do with our own landing pages.

But what about what we need to do to keep...

projection sheets by channel (Google, Facebook, Bing)
January 14th, 2020

PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots of other new, trendy topics to focus on, like a new ad format, targeting type, or new channel. But staying on top of your budget can be more impactful—and more profitable—than trying out any of...