Introducing the New and Improved AdWords Performance Grader from WordStream

On March 19, 2018

Spring is upon us! Well, uh, almost. It’s actually 20 degrees here in Boston. We’re still digging ourselves out of the last snowstorm, and it doesn’t look like we’re out of the woods yet weather-wise…

Still! Spring means newness, and in the spirit of newness, WordStream has some exciting news for folks looking to double down on their online advertising efforts: Today marks the official launch of our new-look, way-improved AdWords Performance Grader!

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8 Ways to Improve Your Finance & Bank Advertising with AdWords

On February 26, 2018

What comes to mind when you think about doing your taxes or managing your finances? For me, a headache comes to mind. Let’s face it – finance is not the most marketable industry. Yes, finances are something that every responsible adult needs to think about, but that doesn’t make it a sexy topic. This fact is just one of the many challenges that marketers and advertisers in the finance industry face.

bank advertising guide

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7 Ways to Stop Burning Your AdWords Budget

On February 20, 2018

Every brand wants optimum visibility in the search results. Try though they might, most fail.

Because of the obvious value of appearing atop the first page of search results pages, the war to rank your homepage, landing pages and key pages of your website is furious.

burning money in adwords

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Are You Missing 80% of Your Conversions? The Importance of Call Tracking [Case Study]

On February 7, 2018

AdWords conversion tracking can be a bear. Whether you’re trying to track a content download, a demo request, or a view-through in-store visit (I’m only joking), you have to deal with conversion action setup, code implementation, and some testing to make sure your desired action is being tracked and attributed accurately.

Unfortunately, all of this work can be confusing and time-consuming, which often leads to some conversions – such as on-site phone calls – not being tracked.

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How to Supercharge Conversions with Targeted Ad Groups

On December 21, 2017

Want more conversions in AdWords? Doesn’t everybody?

In this article, I’m going to show you how you can supercharge your conversions by creating targeted ad groups using existing data in your campaigns.

That’s right: You don’t have to do the usual keyword research using Google AdWords Keyword Planner to get great results. Sometimes, the keywords you need are already in your campaigns, staring you right in the face. Bringing them to the surface and amplifying their effectiveness is easy, if you know what you’re doing.

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Attention Accountants: The New Tax Bill Could Kill Your PPC Account

On November 17, 2017

Have you heard the news? There are some drastic tax code changes on the horizon.

The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Public Accountant), or an agency running accounts for accountants, you’re going to want to prepare for the impending increase in impressions and subsequent clicks. Otherwise, you risk wasting a ton of your budget on clicks that represent absolutely no value to your business.  

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Ultimate Guide to Dominating Black Friday PPC in 2017

On November 8, 2017

Black Friday PPC is different. You have 24 hours to make the absolute most out of what you do. The wrong ad, the wrong bid, the wrong settings can ruin the day (and possibly even the year!) for you. Even if you choose not to participate in Black Friday, you can risk burning through your budget with nothing to show for it.

black friday ppc 2017

In this post, I’m letting the tips flow.

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8 Ways to Make the Most of Your AdWords Keywords

On October 18, 2017

You’ve done extensive keyword research, and you know what keywords are valuable to your business or client – right? (If you’re not quite there yet, consider checking out WordStream’s recent article, How to Identify Your Most Valuable Keywords.)

But once you’ve identified the right keywords for your AdWords campaigns, how do you make the most of them? Whether you’re a PPC management agency or a local business, you’ll want to drive your Quality Score up, create value through your offers, and get people clicking!

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How to Identify Your Most Valuable Keywords (& Find More)

On October 3, 2017

Quality Score is the straw that stirs your paid search drink.

At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. If all three factors are trending in the right direction you’re rewarded with lower CPCs and paid search success.

 how to identify high value keywords in your adwords account

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