5 AdWords Scripts for Smarter Bidding

On January 5, 2018
2

To run a successful AdWords campaign, you need to master your bidding. By adjusting bids according to keyword, location, device, time of day, and audience, you can profoundly improve the relevance and performance of your AdWords advertising.

adwords bidding tools

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How to Supercharge Conversions with Targeted Ad Groups

On December 21, 2017
2

Want more conversions in AdWords? Doesn’t everybody?

In this article, I’m going to show you how you can supercharge your conversions by creating targeted ad groups using existing data in your campaigns.

That’s right: You don’t have to do the usual keyword research using Google AdWords Keyword Planner to get great results. Sometimes, the keywords you need are already in your campaigns, staring you right in the face. Bringing them to the surface and amplifying their effectiveness is easy, if you know what you’re doing.

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Attention Accountants: The New Tax Bill Could Kill Your PPC Account

On November 17, 2017
3

Have you heard the news? There are some drastic tax code changes on the horizon.

The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Public Accountant), or an agency running accounts for accountants, you’re going to want to prepare for the impending increase in impressions and subsequent clicks. Otherwise, you risk wasting a ton of your budget on clicks that represent absolutely no value to your business.  

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Ultimate Guide to Dominating Black Friday PPC in 2017

On November 8, 2017
3

Black Friday PPC is different. You have 24 hours to make the absolute most out of what you do. The wrong ad, the wrong bid, the wrong settings can ruin the day (and possibly even the year!) for you. Even if you choose not to participate in Black Friday, you can risk burning through your budget with nothing to show for it.

black friday ppc 2017

In this post, I’m letting the tips flow.

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How to 3X AdWords Conversion Rates Without Touching AdWords

On October 30, 2017
7

Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100. Here’s what that looked like:

rlsa cost per conversion

Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more conversions with the same advertising budget. So how did this happen?

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8 Ways to Make the Most of Your AdWords Keywords

On October 18, 2017
1

You’ve done extensive keyword research, and you know what keywords are valuable to your business or client – right? (If you’re not quite there yet, consider checking out WordStream’s recent article, How to Identify Your Most Valuable Keywords.)

But once you’ve identified the right keywords for your AdWords campaigns, how do you make the most of them? Whether you’re a PPC management agency or a local business, you’ll want to drive your Quality Score up, create value through your offers, and get people clicking!

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How to Pass the AdWords Certification Exam: 7 Tips from Newly Certified Professionals

On October 10, 2017
2

Who doesn’t remember graduating let’s say five, ten, even twenty years ago? You strutted off that stage, throwing your cap in the air in celebration – no more late nights in the library, stacks of highlighted note cards, and begging your professors for extra credit, hooray!

Just when you thought your testing days were over, your new boss demands that you take and pass the Google AdWords exam to become an AdWords Certified Professional. Yikes...your stomach starts to rumble, and your testing anxiety rushes back from the dorm room you buried it in.

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How to Identify Your Most Valuable Keywords (& Find More)

On October 3, 2017
1

Quality Score is the straw that stirs your paid search drink.

At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. If all three factors are trending in the right direction you’re rewarded with lower CPCs and paid search success.

 how to identify high value keywords in your adwords account

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What’s a Good Quality Score for Each Type of Keyword?

On September 19, 2017
8

When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesauke. We can dream, but it ain’t gonna happen.

You see, when you add a new keyword to your account, Google automatically assigns it a starting Quality Score of 6. From there, a combination of factors, including expected CTR, ad relevance, and landing page experience, will determine whether that score sinks or skyrockets. But not all keywords are created equal.

quality score factors

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