Healthcare Marketing Insights for PPC Advertisers [Infographic]

On August 12, 2016
0

Each year, Google processes a whopping 28 billion search queries about healthcare topics from across the United States. Nearly a quarter of those consumer needs are resolved by medical ads, resulting in 1 billion clicks on search ads.

Healthcare is such a broad category, though. Advertisers in healthcare are competing against hospitals, pharmacies, labs and other diagnostic services, pharmaceutical companies, weight loss brands and more for their share of online consumer attention.

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Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids

On August 4, 2016
4

Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level that is unheard of or is just way above the competition. Or maybe you would say, what is the big deal? Watching these athletes perform at an incredible level all for the glory and your entertainment is the way it should be.

remarketing for dynamic search ads campaigns

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Our 13 Best Money-Saving PPC Tips… Ever!

On June 28, 2016
4

For advertisers large and small, PPC and digital marketing often comes down to making less money go farther. Even the most experienced advertisers constantly look for ways to optimize their campaigns and save money, and for many small businesses, saving money on PPC can mean the difference between success and failure.

Money saving PPC tips

Sound familiar? Worry not, dear reader. WordStream is here to help! We’ve gathered 13 of our very best money saving PPC tips into one post.

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How SaaS Startups Should Be Using AdWords

On June 15, 2016
10

If you run a SaaS startup, Google AdWords could be the greatest customer acquisition platform you’ve never tried.

Buying ad space for SaaS software can seem intimidating. CPC bids for most software-related keywords are expensive – in some cases, as much as $100. As a SaaS startup with limited capital and little data on how much each user is worth to you, it can seem impossible to launch and optimize a profitable AdWords campaign.

AdWords for SaaS startups

Over time, however, AdWords can grow into a seriously powerful customer acquisition tool for your SaaS startup.

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7 Things Marketers Need to Know About AdWords Store Visit Conversions

On June 14, 2016
4

E-commerce sales totaled more than $341 billion in 2015. That's huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.

That's why AdWords introduced the in-store visits metric in 2014. The consumer purchase journey is now more complex than ever – and Google wanted to create a way businesses could understand how much in-store foot traffic their location-based PPC ads were driving.

adwords store visit conversions

If you’re a local business, the combination of new Google Maps Local Search ads and in-store conversions will be an absolutely killer combination.

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5 Perilous Mistakes That Will Destroy Your PPC Budget

On June 13, 2016
2

5 mistakes that will destroy your budget

If you’re not careful, your PPC budget can disappear at the blink of an eye. Here at WordStream HQ, we’ve inherited hundreds of accounts that have fallen into these perilous, money-wasting traps. Here are the five craziest real-world scenarios our account management team has encountered, with tips on how avoid them in your accounts!

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9 Mistakes that Sabotage Your Ads (And How to Fix Them)

On June 9, 2016
4

People tend to believe that their competition is their greatest threat, especially in zero-sum, auction-based online ad platforms where the price is generally driven up by the amount of competition you face.

But that’s not entirely true.

After all, the competition isn’t responsible for your high cost-per-lead. Your ineffective headline is. And your overly general, clichéd copy, your uninspiring images, and your misuse of calls to action.

ppc ad sabotage

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Easy AdWords Bidding Strategies for Newbies & Math Haters

On May 11, 2016
4

easy bidding strategies for newbies and math haters

I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted for a school that didn’t have a mathematics course requirement.

When I started working in paid search, I was forced to end my strike against all math-related activities. I’d incorrectly assumed that online marketing was all about creative. Man, was I wrong.

Over time, you’ll develop your own, more sophisticated bidding procedures, but I recommend kicking things off with these super-simple, go-to tips.

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4 Travel Marketing Trends You Need to Act On

On March 23, 2016
11

title travel marketing

I always assumed that running paid search for a business in the travel sector was a pretty glamourous job. I mean, you’re tasked with selling a product that’s already in pretty high demand. Seems like all you’d need to do is bid on a few keywords related to your business, create some enticing ads and watch the sales flood in…

Boy, was I off base. As it turns out, it is really freaking hard! Travel marketers are faced with a whole slew of challenges.

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