Five Ways to Expand Your PPC Presence

On December 8, 2009
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The following is a guest post by John Lewis, one of WordStream's client services representatives. John helps customers overcome challenges and hone PPC performance.

Pay-per-click marketing is a continual process and there are always ways to expand your presence and improve performance. The following are five ways you can explore different PPC opportunities even after you have thoroughly segmented your keywords into an effective structure:

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License to Rank: Google's Silly Love Affair with Exact Match Domain Names

On August 19, 2009
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Google loves exact match domain names. It's true!

Love is blind. And that's no more evident than when it comes to Google's undying affection for exact match domains.

Yes, Google hearts exact match domain names "4-eva." It's true. I see it every day: sites with no links, no content, no authority top the SERPs because they have query-perfect domain names. These darlings of the Web get a free ride, and don't have to play by the same set of SEO rules as the rest of us with "regular" domain names.

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