2 Classic Ways Your Analytics Are Lying to You

On September 23, 2016

lies your analytics tell you

You have potential

Analytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it).

They’re not supposed to induce an aneurysm every time you’re asked for monthly numbers.

Read More

6 Google Analytics Tips for Business Insight Way Beyond Traffic

On May 15, 2014

I recently learned six Google Analytics tips that literally changed the way I use the software. Until just last week, I only used Google Analytics casually. I’d log in, poke around a little bit, then leave with only a vague idea of what was going on with our traffic. In other words, I was barely scratching the surface of what was possible.

Read More

4 Tools for Pinterest Analytics and Monitoring

On May 7, 2012

I have to assume that by now you know what Pinterest is. If you don't, I have only one question for you: How long have you been living under that giant rock? Because Pinterest is one of the fastest growing sites and trends on the web, with people going crazy over it.

Where once the major addiction was Twitter and Facebook, now there are users constantly pinning images to their Pinterest board and sharing pictures with friends.

Read More

Keyword Not Provided – What Is the esrc=s String in Google Analytics?

On February 24, 2012

This evening I was doing some SEO research, digging through some web server log files and came across a bunch of weird HTTP referrer fields like this one:


I couldn't figure out what the q=&esrc=s string was because:

Read More

Google Analytics Premium, Real-Time Google Analytics, & What it All Means for You

On October 3, 2011

As is the case with pretty much anything Google does or pays attention to, if you’re a search marketer or someone for whom search traffic (paid or natural) is an important part of how you market your business, it’s helpful to pay attention to the things Google does, and to think about why they’re likely to do those things.

In the past week Google has made two big announcements surrounding their analytics offering:

Read More

Cheap & Free Google Analytics Alternatives: Looking for a Low-Cost Alternative to Google Analytics?

On June 16, 2011

The first question you should ask yourself if you’re looking for a Google Analytics alternative is, of course: why?

There are a few key classes of reasons you might be unsatisfied with and want to find an alternative to Google Analytics:

  • Attribution
  • Troubleshooting
  • Real-Time Analytics
  • Paranoia

In this post we’ll walk through why you might be interested in any of the previous incentives to find a Google Analytics alternatives, as well as providing at least one possible free to cheap solution.

Read More


WordStream Awards: