select option to customize for Facebook ad placements
December 10th, 2019

When you create campaigns and ad sets, you have the option to select placements you want to target users on. The list is continually growing and changing, but here’s what it looks like as of publication.

With all of these placements listed, what are you to do with them? Which do you choose? Which do you exclude?

The answer, as I’m sure you’re aware, isn’t cut and dry.

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Google Ads accelerated delivery
December 9th, 2019

2019 was a year of memorable events. A not-so-gratifying ending to HBO’s Game of Thrones inspired dozens of memes and weeks of animated office chatter. 17-year-old Billie Eilish attracted the biggest crowd ever in the 65-year history of the renowned Reading Festival. The day before Halloween, the Washington Nationals pulled off an incredible Game 7 comeback to secure the...

three people working
December 5th, 2019

Most agency owners and managers will agree that every client is unique. This is particularly true if you have clients that operate within varying industries with their own specific target audiences. What becomes clear over time is that there is rarely a cookie cutter template for which channels may suit each client best. As an account manager, it is your responsibility to decide if a...

instagram-story-hacks
December 4th, 2019

Instagram is great for users, as it's a place to keep up with friends, get an inside look at the life of celebs, and get inspiration for delicious recipes, clothing, home decor—almost anything. That’s exactly why it’s also great for advertisers. Because, well, it’s where the audience is.

The possibilities on Instagram for brands and users are endless. You can run awareness ads, display...

campaign-level conversion tracking impact
December 2nd, 2019

The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in 2019 will make optimizing your Display Network campaigns a lot easier.

Spoiler: The addition of video assets is one of my favorite new features.

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WordStream Company Update
November 26th, 2019

There’s been a lot going on at WordStream lately! And with Thanksgiving just two days away—what better time to express gratitude for all this bounty? Here’s a quick look inside some of the goings-on that have been keeping us busy and excited in the past several weeks…

(Big thanks to Kyle Cardoza and Ceillie Clark-Keane for co-writing this post!)

WordStream hosts...

client relationship over time graph
November 20th, 2019

If you’re an owner of a paid marketing agency or you work for one, you’re more than familiar with the constant balancing act of scheduling your time. Between calls, reporting check-ins, and frequent email exchanges with clients, it’s safe to assume that you have a lot on your plate. Every account manager schedules their time differently, but everyone’s priority list can get convoluted...