The Future of Content Creation: Keyword Research on Steroids

On October 23, 2009

Wired this week published a fascinating profile piece on a company called Demand Media: "The Answer Factory: Fast, Disposable, and Profitable as Hell." The company's approach to content generation almost sounds like science fiction or satire, but it's real, and it works. It's a purely algorithmic, data-driven method of prioritizing content designed to rank on the first page of the Google SERPs: basically keyword research in hyperdrive. And like it or not, this may be where we're all headed.

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Seth Godin Is Wrong (Except When He's Right)

On October 9, 2009

Disagreeing with Seth Godin is basically a cliché now, but I'm going to do it anyway—or quibble with him, at least. I like this chart on Seth's blog (who doesn't like charts?) that plots some broad cultural phenomena against two axes, the sophisticated/tacky axis and the techie/tech-phobic axis. The challenge, he says,

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Reputation Management Just Got Harder (And More Expensive)

On September 25, 2009

This was a big week in the blogo- and Twittersphere for poorly received product launches: Two new products from Google and Squidoo threaten to become reputation management nightmares, if they manage to catch on. Ironically, the products also threaten to (further) tarnish the reputations of their creators.

Brands in Public: A Big Misstep from Seth Godin?

Seth Godin this week announced a new product/service from Squidoo called Brands in Public:

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Linkbait Formulas: X Things You Can Learn About Y from Z

On September 11, 2009

Following in the footsteps of Ken's very popular post on title tag formulas, I've noticed that search marketing and social media marketing gurus (AKA bloggers) love to write linkbait in the form of "X Things You Can Learn About Y from Z." You can do it too—plug some numbers and concepts into the formula and the post practically writes itself! For best results, follow this handy guide:

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Know Thy Audience: The Importance of Targeted Marketing

On August 28, 2009

Don't Market for the Sake of Marketing

Socialnomics' Erik Qualman is becoming something of a favorite around here for Friday roundups—I can't help it if he posts the most interesting stuff! This week, he offers some free marketing advice to Boeing, whose ongoing advertising campaign as a sponsor for Meet the Press makes it, Qualman says, a poster child for old-school marketing. He points out some of the mistakes they're making, not the least of which is poor consideration of audience:

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SMO Is the New SEO: The Rise of Social Media Optimization

On August 7, 2009

The Week in Search

Twitter domination continues, or, it's time to add "Twitter Optimization" to your skill set. 

Is old-school social linking dead?

Andrew Goodman of Traffick claims that social linking is going the way of the dodo. Taking its place? Sharing (via Facebook, Google Reader, and social bookmarking sites) and "social tweeting":

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