Here's How the Google Speed Update Will Impact Your Site (& AdWords Account)

On January 22, 2018
14

Late last week, Google announced a major change to its mobile ranking factors. While speed has always been a factor in determining both organic rankings and AdWords Quality Score, Google’s change shifts this focus slightly. Starting in July, page speed will become a major ranking factor for mobile searches. That means that, if you’re already advertising to prospects on mobile devices—or you have an organic search presence of any kind—you’re going to want to pay attention.

Now, if that isn’t you, I know what you’re thinking.

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How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data]

On January 18, 2018
5

Last year, every marketer spending budget in AdWords held their breath at the beginning of October. Why?

That’s the day Google decided to drop what, upon first glance, appeared to be a bomb:

“Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.”

We took a deep dive into our MCC to see exactly how this change played out in Q4. Before we get to that, though, a quick refresher on exactly what changed…

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What Rehab & Addiction Facilities Need to Know About Recent Google Policy Changes [Data]

On January 15, 2018
1

There’s no hiding from the opioid crisis that became a national emergency in 2017. An estimated 20 million Americans, or one in every 12 adults, suffer from drug or alcohol addiction. These facts are important and difficult to dismiss. Addiction is a complicated disease with no simple cure. But nearly every recovery program agrees that the first step is to seek help. And as these 20 million Americans, their friends, and their families search for help, many turn to Google to find answers.

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Major Changes to Google Ad Grants: What Your Nonprofit Needs to Know

On December 18, 2017
11

Google’s ad grants program, which helps nonprofit use AdWords, currently works with more than 35,000 organizations. Last week, Google made some major changes to how their ad grant program works. These alterations are framed to “add clarity and raise standards of quality for [Google’s] free advertising grants,” which, though great for searchers, might very well leave unprepared NPO’s in the dust.

With that said, here’s everything you need to know to ensure that your nonprofit can maintain its ad grant from Google. But first…

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Breaking: Major Changes to How Google Spends Your Budget

On October 5, 2017
20

Outside of overhauling the UI, not much had changed in AdWords this year…until yesterday.

Google made a hush-hush announcement (there’s still nothing on the Inside AdWords blog) in which they revealed a major shift in how they choose to allocate your daily ad spend. Per Google:

“Starting October 4, 2017, campaigns will be able to spend up to twice the average daily budget to help you reach your advertising goals.”

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Google Announces Major Changes to Ad Rotation Settings

On August 29, 2017
5

It’s long been a best practice to include multiple ads in each ad group so that you can see which ads perform better and create better ads within your account. That may be where the agreement ends, though, as advertisers have lots of opinions on how you should test your different ads in each ad group.

adwords announces major changes to ad rotation settings

Well, Google is looking to finally end the argument over ad rotation by simplifying the options advertisers have when testing multiple ads within an ad group. Today on the AdWords blog, Google announced three important changes to ad rotation, all of which will go into effect starting on September 25.

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The Feed Is Coming. Here’s How Google Could Monetize It

On July 21, 2017
2

If you use the Google app on your mobile device, you may already be aware of Google’s recent addition of a newsfeed, a Facebook-y, portal-like feature that allows would-be searchers to skip the search completely and dive right into new content relevant to their interests (based on their past searches as well as topics they opt into, plus Google’s now ever-present machine learning algos).

google could monetize its new feed feature 

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