Happy Birthday AdWords! Celebrating 15 Years of PPC Success with Google

On October 28, 2015
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Today, Google AdWords turns 15 years old! It’s amazing to me to see how far AdWords has come during the past 15 years.

AdWords 15th Birthday infographic

I was among the first 350 advertisers that started using the AdWords platform back in 2000 (seems so long ago now). One of my personal favorite claims to fame is that I was the very first AdWords advertiser to buy more than $1 million worth of ads!

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Everything You Need to Know About the Google/Alphabet Move

On September 4, 2015
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Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You've probably already noticed the transition to the new-look Google logo, which aligns more closely with the aesthetic of its new parent company.

Google Alphabet new logo 

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Everything You Need to Know About the AdWords Changes Coming May 7

On May 1, 2015
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AdWords changes 2015

Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds.

That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week.

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Google Testing Commercialized Answer Box?

On April 13, 2015
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It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box.

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