Earlier this year, WordStream was named a Premier Google Partner, an accolade that less than 30 organizations worldwide have achieved. We were thrilled to receive such recognition for our work with the AdWords platform from Google, and recently, we were lucky enough to be recognized again – not once, but twice.
Today, Google AdWords turns 15 years old! It’s amazing to me to see how far AdWords has come during the past 15 years.
I was among the first 350 advertisers that started using the AdWords platform back in 2000 (seems so long ago now). One of my personal favorite claims to fame is that I was the very first AdWords advertiser to buy more than $1 million worth of ads!
Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You've probably already noticed the transition to the new-look Google logo, which aligns more closely with the aesthetic of its new parent company.
Many of us saw this coming, but now it’s official – Google+ Photos’ days are numbered. According to an official Google+ post (which was an ironic way to announce it), Google confirmed that the struggling photo sharing service that was a part of Google’s dying social media platform will cease in August.
Earlier today the mysteries of the big Google AdWords announcment we've been hearing about for weeks were finally revealed by Google’s Jerry Dischler, VP of AdWords Product Management, and I happened to have a front row seat!
Google is always making changes to the AdWords platform. Although these changes are great news for advertisers, keeping up with the pace of development at AdWords can be a challenge even for the most diligent PPC newshounds.
That’s why I want to invite you to attend WordStream’s webinar on the forthcoming changes to AdWords that Google will be unveiling next week.
It’s no secret that Google wants to monetize the search results page as much as possible. So Google is always experimenting to see what parts of the SERPs can be commercialized without severely compromising the user experience. In what appears to be its latest test, Google is playing around with providing users with commercial results in the Answer Box.