Mandatory Google+ Gmail Integration Quietly Shelved

On September 19, 2014
34

Google has gone to valiant lengths to convince us that rumors of Google+’s demise have been greatly exaggerated, but Google is no longer forcing new Gmail users to connect their account to a Google+ profile – yet another move that could signal the end for Google’s troubled social network.

gmail google plus integration

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Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

On July 18, 2014
2

Google’s latest earnings call was a bit mixed – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second quarter of 2014, and the search giant narrowly beat analyst projections of $15.6 billion in revenue, their ad sales in the US and the UK, their two major markets, have slowed. Non-US revenue (excluding the UK) of $7.7 billion accounted for 48% of total revenue. Their earnings per share were considered a miss as well, at $6.08.

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The Real Reason Google Plus Authorship Photos Are Gone

On July 2, 2014
22

Googler John Mueller shocked the SEO industry last week with his announcement that Google is removing authorship photos and circle counts from the SERPs.

The big question is: WHY? Why would Google kill a feature they had said would instill user trust in quality search results and help valuable content stand out?

Why did they want us all to implement it in the first place?

Was anything we were told about Google+ authorship markup and profile images in search true to begin with?

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Has Google Gone Too Far? Parental Status Demographic Added to AdWords

On June 20, 2014
6

If you’ve ever read “What to Expect When You’re Expecting”, you probably didn’t notice a chapter about Google tracking your parental status in AdWords. Well, this is exactly what Google is doing, as Parental Status is now a demographic subset that advertisers can explicitly target.

This feature went live within the past 12 hours or so, and Google has yet to make an official announcement. However, we’ve already seen it in action, as you can see in the following figure:

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Google My Business: The New Integrated Local/Social Dashboard for Businesses

On June 12, 2014
11

Google this week announced the launch of Google My Business, a new program aimed at getting more business owners under the Google umbrella with a one-stop shop for managing their business listings in search, using Google+ and more. Google My Business is an offering for businesses just getting started on the web, but will also become the default dashboard for current users of Places for Business and the Google+ social network.

In fact, as of today, if you navigate to Google Places for Business from the US or Canada, you'll be redirected to Google My Business:

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Panda 4.0: Why eBay Just Lost 80% of its Organic Rankings

On May 21, 2014
79

Poor eBay – they're having a pretty bad day. Thanks to Google’s roll-out of Panda 4.0 and the Payday Loan 2.0 update, eBay is suffering a massive loss in organic traffic and rankings. Adding insult to injury, they had to ask all users to change their passwords after a database hack.

Matt Cutts kicked off the SEO hysteria yesterday as he often does, with a tweet:

Panda 4.0 news

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5 Creative Ways to Use Google Glass (and How to Win Your Own!)

On May 21, 2014
6

Google Glass: What began as an experiment in the notoriously secretive Google X research and development lab soon became the future of wearable technology. Google recently opened up its Glass Explorer pilot program to the general public, meaning yes, anyone (with $1500 to spare) can buy one! But many people remain unaware of what Google Glass can really do.

First, for all you hardware nerds out there, let’s take a look at Glass’ “tech specs” (sorry, couldn’t resist):

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