8 Real, Data-Backed Predictions for PPC in 2018

On January 16, 2018
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In the world of PPC, 2018 is going to get bonkers.

Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some of last year’s most popular trends, we’ve got a lot to look forward to (and probably some preparing to do)! To separate the most-probably from the pipe dreams, I dove into the data and came up with some ideas as to what lies ahead.

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WordStream's Top 20 Stories of the Year

On December 27, 2017
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The online advertising and digital marketing industries saw dozens of exciting developments this year, but 2017 also brought with it new challenges to be overcome, not least of which the fraught political and economic environment in which many small businesses are now struggling to survive.

Best of the WordStream blog 2017 edition

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How to Do a SWOT Analysis for Your Small Business

On December 20, 2017
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If you’ve ever worked in a corporate office environment, you may have come across the term “SWOT analysis.” This has nothing to do with evaluating militarized law enforcement response units, and everything to do with taking a long, hard look at your company.

SWOT analysis

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How to Make Paid Search & Social Media Marketing Work Together

On November 22, 2017
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Life is all about choices. Do we side with the Montagues or the Capulets? Do we prefer to eat ice cream, French fries, or waffles? Should we get a cat, a dog, or maybe a fish?

Combine PPC with social media

Overwhelmed by abundant choices, people often end up opting for one thing– and stick with it. That's why you see so many experts in online marketing specializing in one approach.

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Complete Beginner’s Guide to Account-Based Marketing (ABM)

On November 10, 2017
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I believe it was last fall when a colleague of mine told me that account-based marketing was “trending” in the digital marketing world. And according to a study done by Sirius Decisions in 2016, she was correct. They found that more than 70% of B2B marketers are ramping up ABM specific programs, with having staff dedicated to account-based marketing. In 2015, only 20% of companies had AMB programs in place.

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5 Can’t-Miss Sessions at #INBOUND17

On September 22, 2017
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It’s that time of year again, Inbounders!

Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of “the human, helpful side of business.” This year’s INBOUND keynotes promise to be unbelievable (again), with speakers as wide ranging as former First Lady Michelle Obama and WWE star John Cena.

inbound 2017 wordstream sponsor 

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How Much Are Mobile Brand Searches Really Worth? (Data)

On September 12, 2017
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When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those searches are already there (they get created by other channels), you’re almost certainly going to rank for them in organic search, and you likely have to “defend” them in PPC. So who really cares about branded searches?

But as I did more work in SEO and PPC with companies of varying shapes and sizes, I quickly learned that for many sites branded searches make up a majority of their organic and paid traffic. Beyond that, for very large brands that traffic can be worth millions and millions of dollars.

top brands using google adwords

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13 Super-Effective Ways to Use Behavioral Segmentation

On August 28, 2017
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Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they want, precisely when they need it. And as devices and data proliferate, smart marketing segmentation and behavioral targeting are taking on many forms.

behavioral targeting

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