Facebook ad targeting options infographic
December 10th, 2018

Picture it: It’s the summer of 2016. The Warriors have blown a 3-1 lead to the LeBron James and the Cavs. Nobody wants to talk about anything that doesn’t involve Alexander Hamilton rapping about taxes. Two bros just dropped a song called “Closer,” and it’s starting to get on Allen Finn’s nerves.

Oh, and WordStream published the...

working at digital marketing agency
December 7th, 2018

If you’re operating a growing PPC agency, you know that there are rarely enough hours in the day. Coordinating calls, launching new campaigns, pacing budgets – the list goes on. And on top of all you have to do just to maintain your current business, there’s the hurdle of prospecting and onboarding new clients.

Creating proposals from scratch can be a cumbersome process that can take...

cognitive biases compromise pricing
December 6th, 2018

As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown.

Research has shown that simple, seemingly innocent tweaks can significantly influence the choices that consumers make. These simple tweaks can significantly influence decisions thanks to cognitive biases, which are common mistakes in reasoning...

social media metrics referrals from social
December 5th, 2018

Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should we be tracking?” “Why?”

If all of these questions are making your head spin, you are not alone! With so many metrics out there, it can hard to decipher which ones are most critical...

top 2019 ppc trends
December 4th, 2018

WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Below is an excerpt of the top 10 trends that 28 industry leaders expect to see next year – the top trends that marketers like you should jump on in 2019. Want to read the complete list, featuring insights from each of these 28 experts? Click here to download the...

A Sunset Chateau's picturesque views
November 30th, 2018

Ever daydream about abandoning your current responsibilities and running off to a scenic location to start something new? Maybe you’ve thought about moving away and opening up a resort on a Greek island, like I did after watching Mamma Mia for the first time. Because if you’re living in paradise, surely everything will come easily and the stresses of daily life will fade, right?...

November 29th, 2018

Intricate lighting. Tryptophan comas. Mother-in-laws.

Yup: the holiday season is finally underway. For most people that means truncated workweeks, a few extra layers for the daily commute (in our neck of the woods, at least), and those warm-fuzzy feelings incited by too much time spent among distant relatives. For ecommerce advertisers, however, the end of the year inevitably comes with...

hyperbolic-discounting-walmart-offer
November 28th, 2018

The term “animal spirits” brings a few things to mind.

It sounds like the name of a post-rock band that would put on a four-hour set in your friend Kyle’s basement. It also sounds like the name of the whiskey brand Kyle hopes to launch one day.

For our purposes, though, “animal spirits” is the term John Maynard Keynes used to describe the (often...