7 Direct Response Marketing Techniques to Drive Action NOW

On March 14, 2018

When most people think of advertising, they think of massive campaigns by brands like Coke, Disney or Doritos. They’re creative, emotional and larger than life. They pull customers in and leave a lasting impression.

If that’s your idea of advertising, as a small business, it can be a bit overwhelming.

Instead of trying to take the giants head-on, you need a different approach. You need to create marketing that drives action today.

direct response marketing

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10 Ways Voice Assistants Are Changing Marketing

On March 1, 2018

Voice technology was everywhere at CES this year – toilets included – which means we are undoubtedly in an era dominated by voice assistants. This, in turn, means the way consumers perform even the most mundane day-to-day tasks is changing.

And, as a result, the way brands and marketers interact with said consumers is changing, too. The time respond to this technology is now.

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5 Best Reporting Tools For Marketers & Advertisers

On February 9, 2018

Bosses and clients don’t always know what you do all day.

Sure, they kinda get it. They know you’re PPCing. They know you sprinkle magic SEO pixie dust on a page before it goes live.

But beyond that?


In that sense, reporting should be like selling.

marketing reports

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Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right

On January 25, 2018

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough.

Hyperlocal marketing

Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new customers.

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3 Attention-Grabbing Outreach Marketing Techniques

On January 19, 2018

Everyone is doing email outreach these days. Social networks may come and go, but email will always be a top communication channel.

With this popularity comes much noise. Everyone is using email to reach people of interest. According to a study by Harris Interactive, most people struggle to manage more than 50 emails a day.

In this post, I’m going to show you how to defy those odds.

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8 Real, Data-Backed Predictions for PPC in 2018

On January 16, 2018

In the world of PPC, 2018 is going to get bonkers.

Between Facebook making drastic changes to the News Feed and the “New AdWords Experience” set to become the only way to skin the cat, the rise of new ad platformsand the continuation of some of last year’s most popular trends, we’ve got a lot to look forward to (and probably some preparing to do)! To separate the most-probably from the pipe dreams, I dove into the data and came up with some ideas as to what lies ahead.

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