6 Ways to Optimize Images for Commercial Intent Searches

On November 3, 2016
6

The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask).

Fortunately, Google served up the image I needed – and if you’ve seen the movie, you can probably guess what it was – but it also provided me with a range of sponsored image results, too:

Optimizing images for commercial intent Scanners 

Obviously, I wasn’t looking for an image of that type of scanner, but it did get me thinking about images and commercial intent searches.

Read More

The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor

On October 31, 2016
2

how to hire an agency

For a small business, hiring a marketing agency can be more complicated than just “I can’t do it so I’ll hire someone who can.” Sometimes it’s not the skillset of the new project that’s the issue, but the time it would take away from an internal team member to do it. For most of the hundreds of small businesses I have worked with, the Owner or General Manager is often the salesperson, the marketer, HR, payroll, webmaster and so on. In other words there is a lot of awesome DIY going on in small businesses and sometimes it works great and sometimes, well, it doesn’t, and experts have to be hired.

Read More

How to Calculate Your Marketing Budget [Infographic]

On October 26, 2016
4

A good marketing agency won’t try and sell you on what you can’t afford, but try and figure out what will work best for your situation. All companies are different and have individual needs, but we have figured out a simple way to get your business on the right track for planning your marketing budget. This post includes a template and process for allocating your marketing budget whatever your company size and revenue.

Now it’s time to whip out that calculator and figure out your true marketing budget.

marketing budget examples by company size

Read More

4 Big Local Marketing Trends - Plus 8 Ways to Adapt

On October 18, 2016
8

big local marketing trends

The key for any local business or SEO expert adapting in the local market is responding to the developing trends of post-digital user behavior. What new technologies, applications, or online services are now ready-at-hand to the user, and how can your business optimize itself towards that streamlined experience?

Examining social media trends and blossoming new online services through the lens of lead generation and increasing foot traffic can provide surprisingly productive insights on how to improve your local business.

Read More

Generational Marketing: How to Target Millennials, Gen X, & Boomers

On September 28, 2016
7

As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product. It’s even harder when you’re trying to market a product to so many different demographics—a 50-something who is unfamiliar with digital marketing is going to react very differently to a Facebook ad than a 20-something who is well-versed in digital marketing tactics.

Read More

How to Do Thought Leadership Marketing: The Larry Kim Way

On September 21, 2016
3

Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually implementing a strategy to become a thought leader is a lot harder than it sounds. To complicate matters, there’s usually a fair bit of luck involved, too, which makes the goal of achieving a reputation as a thought leader that much harder to attain.

 

Take WordStream’s Founder and CTO, Larry Kim, for example.

Read More

5 Killer Examples of Data-Driven Marketing

On August 25, 2016
1

Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable, repeatable marketing processes. It’s the marketer’s dream: let your campaigns run on autopilot, so you can focus on the creative side—testing and optimization.

The challenge, however, is that few marketers have the expertise to work with data effectively. You may have never taken a statistics course. You may not have access to data visualization tools. And you may not have the quantitative background that you need to figure out when a metric might be tricking you.

Read More

19 Super-Creative Local Marketing Ideas

On June 6, 2016
13

Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.

Local business owners know digital marketing is critical. Unfortunately, many fail because they cannot maintain consistency or because they run out of ideas.

local marketing ideas

Regardless of your experience level, this big list of 19 local marketing ideas will take you from local marketing rookie to the local marketing legend your mom always believed you were.

Read More

Segmentation Strategies for Super-Targeted Email Marketing

On May 13, 2016
4

The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox overnight. By the time I arrive at work, I have another batch to clear out. I don’t want to hear about new lawnmowers (I’m not sure why I signed up for that list in the first place) and I don’t care about buying a bridesmaid dress for a wedding I don’t have. Worst of all, I haven’t opened an email from these retailers in months! Take a hint, guys!

Email marketing is about curating a relationship with your customer. That means your emails need to be relevant and timely for each customer, and not all your customers are the same. According to MarketingSherpa’s Email Marketing Benchmark report, 52% of marketers say they have a “great need to improve email database segmentation” and 32% of email programs have cited segmentation as a top priority in the growth of their programs. There is no “one size fits all” in marketing: personalization is expected.

Targeted email from AmazonLocal 

Read More

Pages

WordStream Awards: