7 Ways to Humanize Your Brand

On December 23, 2015
0

Humans connect to, relate to, and trust other humans.

If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your brand goes far beyond a money-making machine is immensely critical.  Some businesses excel at tying their brand back to the people behind it, making it relatable and memorable to the audience. But others restrict themselves to a faceless, cold, and corporate environment where one monotone branded voice is utilized across all channels. Scary…

Humanize your brand 

Read More

The WordStream Guide to Product Marketing: Making People Want What You Sell

On December 16, 2015
2

At WordStream, we talk a great deal about how to market your business, but in today’s post, I’ll be talking about how to market your products.

Product marketing

Product marketing is a complex and multifaceted discipline, but that doesn’t mean that small businesses can’t leverage the tried-and-true techniques used by larger companies to find new audiences for their products and launch successful promotional campaigns focused on specific goods.

Read More

23 Brilliant Marketing Quotes You’ll Wish You’d Said

On December 9, 2015
5

Recently, Larry posted an interesting (and inspirational) post over at Search Engine Journal that collected 19 quotes about digital marketing from some of the best-known names in the business. All of Larry’s chosen quotes were taken from Twitter, digital marketers’ favorite social network. Even in just 140 characters, there was a lot to learn from Larry’s list.

Marketing quotes Jennifer Mesenbrink 

In the time-honored tradition of embarking upon a long pilgrimage to seek wisdom and enlightenment from the masters, I set out to find my own nuggets of digital marketing wisdom, not all of which were culled from Twitter.

Read More

How to Get 10X More Out of Email Marketing with PPC (and Vice Versa)

On December 7, 2015
8

email marketing with ppc title image

During my tenure on the Customer Success Team here at WordStream, I consulted for hundreds of marketing teams. One of the most common problems I saw was that each member of each team was working in a silo. The paid media guy was responsible for paid media. The SEO girl was responsible for SEO. The Lead Nurturer was responsible for email marketing. You get the picture—no one had a clue what anyone else was doing.

Read More

The Ultimate Guide to Google Maps Marketing

On December 3, 2015
14

Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most time refining and improving, and the results speak for themselves.

Google Maps marketing

In this post, I’ll walk you through how digital marketers can – and should – be using Google Maps marketing as part of their wider digital marketing strategies. We’ll cover essential features and things you absolutely must be doing, as well as some nifty, lesser known tips and tricks to help your customers find you.

Read More

10 Crafty Strategies for Etsy Marketing & Other Craftmakers

On November 12, 2015
5

If you’ve ever browsed Etsy when searching for a gift for a loved one, you already know a little bit about the world of maker businesses and the handmade crafts scene. What began as a way for arts and crafts enthusiasts to make a little money on the side has quickly become one of the hottest markets in retail, and consumers are clamoring to get their hands on handmade, artisanal goods made by real people, not fresh off a conveyor belt.

Etsy marketing

In this post, we’ll be covering some of the obstacles that are unique to handmade businesses, as well as tips and techniques on how you can overcome them.

Read More

9 Killer Demand Generation Strategies for New Brands

On October 22, 2015
3

One of the biggest challenges for new businesses, particularly startups and other companies operating in crowded markets, is demand generation. Distinctly different from lead generation, demand generation is a much more involved process – which makes it all the more challenging for new brands.

Demand generation

In this post, we’ll be covering what demand generation is, how it differs from “traditional” lead generation, and going over nine demand generation strategies for new brands.

Read More

How to Create Buyer Personas That Are Scary Accurate

On September 23, 2015

Making assumptions can be dangerous, and making assumptions about who your ideal customer is can be the kiss of death for your business. Without a crystal-clear idea of who you should be targeting with your marketing messaging – and why – all your efforts could be for naught. This is why creating complex buyer personas for your target audience is so important.

Buyer personas 

Read More

Room Service! 7 Essential Hotel Marketing Strategies

On September 23, 2015
4

When I was thinking of how best to open this post on hotel marketing, several possibilities occurred to me. I could’ve made a pithy reference to The Eagles’ seminal 1976 single “Hotel California.” I could’ve joked about staying out of Room 217, a tip of the hat to Stephen King’s classic 1977 horror novel The Shining (but definitely not the Stanley Kubrick cinematic adaptation, which while a perfectly good movie, is vastly inferior to King’s novel). I could have talked about the difficulties of running a remote motel while living with a domineering mother. Fortunately for you, I decided against all of them, and chose to get straight to the point.

Hotel marketing AdWords hotel ads

Read More

The 8 Coolest Ad Targeting Features in Marketing Right Now

On September 16, 2015
2

It’s hard to believe that just ten years ago, I was still placing magazine ads in print publications! Banner ads came along and mirrored the function of those print ads, but now we have these incredible new ad formats with way more data and ad targeting options so you can laser-target the exact people you want to hit.

awesome ad targeting features

Today we live in a brave new world of ad targeting, where consumers are practically throwing data at marketers, crying, “Target me! Personalize your offers for me! Give me only what I want and nothing else!”

Here are my 8 favorite ad targeting features right now – the coolest, most exciting options that are going to help you find your absolute best audience and focus your budget only on them.

Read More

Pages

WordStream Awards: