The 21 Best PPC Marketing Articles of the Year

On December 30, 2015
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Are you sick of year-end lists yet? Too bad! I love looking back at the best and worst of the year (and we have a few more lists in store for you over the next week).

Best PPC articles 2015

Today I’m sharing my picks for 2015’s best articles on paid search and PPC marketing from around the Web, covering topics including ad copywriting, conversion rate optimization, remarketing, mobile, social ads and more. Let’s get to them!

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3 Ways to Win Cyber Monday with PPC

On November 25, 2015
2

Back in the day Black Friday was the day to go shopping. What could be more enticing than long lines out the door, grimacing security guards at the entrance and angry people ripping items from each other? (I grew up in Boston....people are always angry there. It has something to do with a mix of the cold, the sugar in Dunkin Donuts coffee and the Red Sox).

But despite all those joys that Black Friday entails, for some reason people would rather relax comfortably at home and shop online. This at-home, online shopping experience is called Cyber Monday. This year, it takes place on November 30th and it is big. Big to the tune of $40 billion.

saks ppc ad

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4 Hacks to Supercharge Your Search & Social Marketing with an Email List

On November 24, 2015
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Email marketing is a great way for small businesses to reengage their customer base. It’s a fast, easy, inexpensive, and effective way to drive more sales. Reaching these customers is key to your marketing, but too many email blasts can force even the most loyal customers to click the unsubscribe button. Luckily for advertisers, there are a few new hacks to supercharge your marketing and reach your customers just using an email marketing list.

 supercharge with email marketing lists

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7 Ways to Personalize Your PPC Strategy

On November 23, 2015
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People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but almost expected. In fact, 74% percent of online consumers get frustrated with companies when content has nothing to do with their interests, and one-third of marketers see personalization as the most important capability to the future of marketing, according to an Adobe study.

Marketing personalization  

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Foretelling the Future of Search: 5 Revelations Shared at #BingAdsNext

On November 17, 2015
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Future of Search BingAdsNext

Last week, I flew out to Seattle for BingAds Next, an annual event that Microsoft hosts to give power users the opportunity to learn about upcoming products and emerging trends in online advertising. Given Bing’s reputation for throwing the most opulent events in the industry (believe me, I’ve enjoyed my fair share of orange candy bars and never-ending cocktails, courtesy of the Microsoft crew), I was excited for the trip, but the itinerary was vague and, as a first timer, I had no idea what I was in for.

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3 Ways a Small Business Can Compete with the Big Guys in PPC [DATA]

On November 3, 2015
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Being the little guy can be tough. You’re underfunded. You lack resources. You spend lonely nights eating cans of warmish black beans googling buzzwords like “grassroots” and “bootstrap.” But no matter how many times you nod off to a Seth Godin audiobook on the subway, competing with the biggest and baddest in your vertical can seem daunting.

Fret not! There are ways to thrive in PPC even without an unlimited budget at your disposal. In this post I’ll show you how – illustrated with a real-life example (a WordStream client), so you know it works!

adwords for small businesses

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