How Not to Kill Your PPC Account With a PR Stunt

On October 29, 2015
1

Big publicity events can do wonders for growing the lead funnel and enhancing your PPC efforts, but they can also cause major glitches in an otherwise immaculate account. While no brand should ever shy away from the limelight, not anticipating how this PR exposure will impact all facets of your business is not only dangerous, it’s an avoidable risk.

Here’s how to rock the limelight and ride the wave of stardom to PPC growth (instead of decay).

Lego everything is awesome 

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5 Fascinating Paid Search Insights from Bing Ads Connect

On October 28, 2015
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Bing never fails to impress me with their well-executed events. From sumo-wrestling competitions to character drawings and ice cream sundae buffets, the Bing team tends to outdo themselves time after time. I left with tons of insight, which I’m looking forward to sharing with you all. Here are the 6 most fascinating things I learned at Bing Ads Connect, which all paid search marketers need to pay attention to:

 

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Our Top 10 Best Holiday Marketing Strategies EVER!

On October 15, 2015
2

By now, you’ve probably noticed that stores like Target have already started sneaking holiday decorations into their displays. Pumpkins might be the star of the show for now, but before you know it, wreaths and Christmas trees will take their place, and the annual holiday madness will begin.

Holiday marketing tips Target lines

For shoppers, this can be the start of a miserable time of year. For marketers, however, it’s never too soon to start thinking about how to leverage holiday fever to maximize the impact of their campaigns. In this post, we’ll be revisiting some of our most successful holiday marketing strategies from previous years.

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The Rise of Ad Blockers: Should Advertisers Be Panicking?(!!)

On October 2, 2015
12

Ad blockers have been around for years, but online advertisers all over the world have been freaking out about these software programs lately. Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.

What exactly is going on with ad blockers, and as an online advertiser, should you be worried?

ad blockers 

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The 7 Deadly Sins of PPC: Envy #ppcsins

On September 29, 2015
1

As we wrap up our series of PPC sins, we arrive at ENVY. Now don’t get me wrong – a little bit of envy can be good. You should always be pushing your account to get better and try to enjoy the same successes as others have using PPC.

PPC Sins Envy Emperor Palpatine meme

The problem is when your envy of others leads you to make bad decisions. Pushing your campaigns outside where your numbers make financial sense will completely defeat the purpose of your PPC account. In this case, envy is entering into competition with other companies unnecessarily.

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The 7 Deadly Sins of PPC: Pride #ppcsins

On September 25, 2015
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On October 3rd, millennials around the world will celebrate the 11th annual National Mean Girls Day. Consider yourself warned—the interwebs are bound to be ridden with Plastics memes, your Facebook feed will be a never-ending stream of Regina George quotes, Buzzfeed will post a gazillion versions of “The Plastics and the Mathletes; Where Are They Now?” and every major TV channel will have back-to-back showings of the cult classic. If you’re not a Mean Girls fanatic yourself, you may be wondering, what’s all the hype about? 

mean girls day 

Easy—it’s universally relatable. No matter where you’re from or what type of school you attended, you probably encountered a clique of “mean girls” who dominated your high school social scene. Heck, maybe you were even one of them! If I had to use one word to describe this crew of girls, it would be vain: the mean girls are always excessively vain. They know they’re pretty, popular and wield great power over the rest of the school.

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The 7 Deadly Sins of PPC: Sloth #ppcsins

On September 22, 2015
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We all know a little something about sin #5, sloth. I’ll be the first to admit it, I’m terribly lazy. While others are dashing off to the Crossfit post-work, you can find me moseying home to binge-watch Netflix and nurse a pint of Ben and Jerrys (because, honestly, who has the energy to cook after sitting in an office all day?).

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9 Money-Making PPC Tips for Retail Marketing

On September 17, 2015
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According to a recent study conducted by MineWhat, 60% of people begin shopping by using a search engine to find the products they want, and 81% of shoppers conduct online research before they make a purchase. The internet and Google have fundamentally changed the way we shop and purchase products.

retail marketing 

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3 No-Brainer Ways to Optimize Your Keywords

On September 9, 2015
10

If you ever failed to water your plants, I’m assuming they eventually shriveled up and died. I’m sorry to bring back painful memories, but the same negligent behavior could result in the death of profitability within your PPC account. In order to see ROI, you need to feed your PPC account with optimization juice, which means you need to evaluate and tweak your keyword lists on a regular basis.

 

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