Alert! 10 Alarming Signs You Need Help with PPC

On September 1, 2015
3

Are you new to the world of pay per click? Or are you getting back in the game after a long hiatus? Perhaps you think of yourself as a PPC expert, but your keywords are accumulating dust bunnies, as you flicked the auto-pilot switch and let Google run the show (pro tip: this doesn’t work).

I hate to say it, but sometimes we marketers have egos a little larger than our skillsets, and we all need a little reality check once in a while.

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18 Signs You Are a Digital Marketer

On August 21, 2015
7

18 Signs You Are A Digital Marketer

#1: You Include a Call to Action in Your Online Dating Profile

Digital Marketer CTA

I’ll bet you $20 that the man who designed this shirt is a marketer…and he’s probably wearing this shirt in his Tinder profile picture.

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3 Keys to Better Keyword Analysis

On July 23, 2015
7

Some paid search pundits have predicted the impending death of keywords in PPC, including our own Larry Kim – and the day may come when we don’t have to bid on specific keywords, but for now, keyword selection is still a huge part of a solid PPC marketing strategy. And that means you need to be familiar with keyword analysis – a method of breaking down keywords to determine if they’re right for your campaigns.

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5 Traits Every Influential PPC Expert MUST Have

On July 9, 2015
0

Every year, PPC Hero sponsors a vote to identify and honor the top 25 most influential PPC experts, and the list for 2015 was just published earlier this week. I was totally blown away to be included on the list!

Our industry has its fair share of experts, many of whom are not shy to share their theories and case studies online. So just last week, I wondered, what does it take to truly stand out in this competitive space? (Again, I did this before I had any idea I was going to be on this year's list of experts!)

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5 Practical PPC Insights You Can Only Get From Phone Calls

On June 25, 2015
2

Have you ever felt like giving up and letting your paid search campaigns run on autopilot? You think, “There’s no way I’m squeezing more conversions out of these campaigns without more money.” I can’t tell you how to get more money, but I can tell you where to get tons of new actionable data with the potential to make a big difference – and it’s phone calls.

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4 Tips for Building Your Own Excel Template for PPC

On June 23, 2015
4

A few months ago, I wrote a post about how to use Excel to streamline your PPC efforts. Since then, I have gotten a few questions on how to build an Excel template. Now, there is no set way to go about creating an Excel template, as they can vary in size and purpose depending on what you build them for. What this post is meant to do is really teach you the basic steps to take when building an Excel tool.

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