3 Cool New Keyword Tools for Generating Content Ideas

On December 1, 2015
9

You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to get new content ideas. The WordStream Free Keyword Tool and AdWords Keyword Planner are old, reliable favorites, but here are three newish/new-to-me keyword tools that I’ve been using lately to find new keywords to conquer.

cool keyword tools

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SEO Basics: Complete Beginner’s Guide to Search Engine Optimization

On April 30, 2015
79

WordStream has come to be known mostly as a PPC destination. But we also know a thing or two about SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if you want your website to be found through search engines like Google.

SEO Basics Guide

In this guide you’ll learn:

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Why SEOs Don’t Need a Code of Ethics from SEMPO

On November 3, 2014
8

Recently, the Search Engine Marketing Professionals Organization (SEMPO) suggested that a code of ethics be created to govern how SEOs conduct themselves. In light of the black-hat tactics that regularly make headlines in industry publications, it’s understandable – but that doesn’t mean it’s a good idea, or even practical.

SEOs don't need a code of ethics vintage Superman comic

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The 7 Best Questions & Answers from my Reddit SEO AMA (Ask Me Anything)

On August 13, 2014
3

A few weeks back, I took part in an Ask Me Anything (AMA) in the Big SEO community on Reddit.

I love participating in AMAs – they’re a great chance to see what’s really on people’s minds right now and which issues are causing the industry grief. Each one is also an opportunity to connect with marketers of all experience levels, across a range of industries and in different types of roles. I definitely learn a ton every time I do one!

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What to Do While Matt Cutts Is on Leave

On July 11, 2014
10

Google's Matt Cutts announced July 3 that he is taking a few months' leave of absence from his position as head of web spam to spend more time with his wife. He assured webmasters and SEOs that there are still a ton of resources people can use to keep up to speed and contact Google while he's away.

Even so, some couldn't resist cracking jokes in the comments on his post about the black-hat mice playing while the web spam cat is away.

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Toward a Linkless SEO: The SEO Link Is Dying. Here's What Might Replace It

On January 24, 2014
67

Whether they saw it coming or not, and whether they believe it or not, everyone in SEO sat up and noticed when Matt Cutts declared that guest blogging is dead. We’d all like to believe that we only guest-blog to share our knowledge, but the truth is, most of us have guest-blogged and gladly taken the links that came along with it. And the conversation has really been about links all week: Can guest-blogging survive without links? How do we get links if we don't guest-blog anymore?

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