The 15 Best Instagram Marketing Campaigns of 2017

On March 24, 2017
10

Instagram has become the go-to place for visual content marketing.

It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day.

Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to explore content creation.

As a business, it can be tough to keep up with these trends and tools. Sometimes, though, all you need is a handful of good ideas from which to draw inspiration.

Best Instagram marketing campaigns Adidas Snoop Dogg

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How to Cultivate Brand Advocacy with Paid Social

On February 24, 2017
4

As a driver of sales, leads, and conversions, we know that paid social works. However, direct selling isn’t necessarily the most important – or  attainable – benefit of paid social as an advertising channel.

 How to Cultivate Brand Advocacy with Paid Social

Because social media is the number-one daily activity for American adults, you might be better off thinking about paid social as a springboard for growing relationships between your brand and your fans.

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7 Ways to Make Your Social Media Resume Look Awesome

On January 30, 2017
4

Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow, organic social media management remains important as well! Since 2010, jobs with “social media” in the title tripled year over year, and the demand for these skills is not isolated to jobs with a social media title.

The trick is creating the perfect social media resume—or spotting one—which identifies the skills needed to be a brand ambassador on social. When you find yourself needing to polish your resume, I’ve compiled a list of skills you should include—or brush up on before you interview!

Social Media Resume 

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11 Ways to Hack the LinkedIn Pulse Algorithm

On November 8, 2016
7

Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).

So how do you make your content go further and make sure lots of people read your stuff?

Hacking the LinkedIn Pulse algorithm

LinkedIn Pulse can help you do just that.

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11 Ways to Get More (Real!) Instagram Followers

On October 19, 2016
53

Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

Just how awesome is it? Engagement rates for brands on most social networks are less than 0.1%, but Instagram blows them all away. The average Instagram engagement rate for brands in a 2014 Forrester study was an epic 58 times higher than on Facebook.

instagram vs facebook engagement

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6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

On October 5, 2016
11

Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.

But what if you aren't a big name yet? How can you get on the radar of people you want to do business with in the future?

Social media advertising makes it super easy to appear superbad.

social media ad ideas

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5 Big New Social Media Marketing Trends

On September 22, 2016
9

Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.

Social Media Marketing Trends

As summer’s winding down, it is time to start gaining a competitive edge before the holiday rush, which is why you need to pay attention to these three big social media marketing and advertising trends that are all the rage these days.

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