Keywords and Social Media: What You Should Know

On May 19, 2010

When one thinks of social networking they don't often associate it with keywords. Usually, businesses or individuals look to use social networking as a means to brand themselves, connect with friends/customers, sell a product, or share experiences with people they’ve never met IRL (in real life). But what many brands and individuals miss out on is the opportunity to integrate keywords into the public messages they post on Twitter or other social networking sites for the purposes of research as well as search engine optimization.

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Poll Results: It's Official! Gordon Brown Will Win the 2010 UK General Election

On May 5, 2010

The UK General Election is tomorrow – May 6. Are you ready? Will Gordon Brown from the governing Labour Party secure a 4th consecutive term in office? Will the Conservative Party grab the most votes and gain a dominant position? Or will the Liberal Democrats hold the balance of power and form a hung parliament?


Many British research and polling consulting companies have been tracking the national polling results closely. The two charts below are by UK Opinion Poll Tracker and Forecast UK, a private electoral prediction project.

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Social Media Interview Series: Chris Brogan

On February 1, 2010

Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. Chris is also co-author of the book Trust Agents, with Julien Smith.

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Case Study: Scott Brown and Social Media

On January 22, 2010

Regardless of which candidate you supported in the January 19 special election to fill the seat vacated by Massachusetts Senator Edward Kennedy, there is one thing that should make Internet marketers proud: The first poll to correctly predict the election outcome was a social media poll published on Thursday, January 14.

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Social Media Interview Series: Alexander Howard

On January 18, 2010

Alex HowardAlexander B. Howard is the Government 2.0 Washington, D.C. Correspondent for O'Reilly Media. Previously, he was the associate editor of at TechTarget. His work there focused on how regulations affect IT operations, including issues of data protection, privacy, security and enterprise IT strategy. Before moving his focus to security and compliance, he was the associate editor of, an online IT encyclopedia.

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16 Great Online Marketing Twitter Lists

On January 11, 2010

Are you new to Twitter and unsure who to follow? Not so new to Twitter but still don't know who to follow? Or maybe you just want to make more connections, find new resources and learn from the best?

Twitter lists are a great way to keep up with the search marketing industry. You can follow a whole swath of thought leaders, hand-picked and pre-approved by those in the know, with one quick click.

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Top Search Marketing and Social Media Research Projects of 2009

On December 31, 2009

Top search marketing and social media marketing research papers of 2009 In 2009, the scientific community treated search and social media marketers to what seemed like a never-ending supply of meaty and game-changing research projects, covering everything from information retrieval, to personalized search, to integrated SERP analysis, to studying user behavior on social networks. I decided to compile and share a list of my favorite Search and Social Media Marketing Research Projects of 2009.

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