Social Advertising Comes to WordStream Advisor!

On October 6, 2015
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WordStream has come a long way since I founded the company back in 2007. We’ve introduced some exciting features and functionality over the years, but I’ve never been as excited about a product launch as I am about this one.

As of today, WordStream Advisor now supports social advertising!

wordstream social advertising

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3 Game-Changing Improvements to Facebook Ads

On September 24, 2015
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Facebook is innovating faster than Trump is gaining traction in the polls. While Trump’s progress is slightly frightening, all these improvements to Facebook advertising are a great thing for marketers looking to expand their reach and interact with people in a more engaging manner.

Facebook ad improvements 

I recently read that as of January 2015, Facebook became larger than the largest country in the world (i.e. China)! With 1.49 billion monthly users, it’s critical to keep up to date with the most game-changing tweaks the platform is making. To keep you up to speed, I’ve laid out the three most thrilling improvements Facebook has made to their advertising platform in the last few weeks, starting with…

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Instagram Opens Up Sponsored Posts to Advertisers

On September 23, 2015
5

Instagram boasts over 400 million active monthly users, who post 80 million photos and like 3.5 billion of them every day. It’s a fast-growing social media platform that enables you to efficiently and quickly capture an audience through enticing image ads, video ads or carousel ads.

Recently, Instagram rolled out its advertising platform to select API partners and on Facebook’s self-serve platform, Power Editor. A case study posted on the Instagram website is claiming sponsored posts (AKA ads) resulted in 2.8x higher ad recall than other online advertising.

Instagram sponsored posts top posts

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How Much Does Facebook Advertising Cost? A Definitive Guide

On September 14, 2015
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A common question that arises when discussing Facebook advertising is “how much does it cost?” Well, if you only had $20 cash and went out to lunch, how much would it cost? Unless you plan on running out on a bill, it will never cost you more than you have to spend. How much food you’ll get is another story.

Facebook advertising costs

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The Top 10 Paid Social Media Hacks of All Time

On July 21, 2015
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It’s never been more important to include paid social media as part of your digital marketing strategy. Between the completely ineffective reach of organic content on Facebook, the ridiculous potential exposure offered by Twitter, and the amount of time prospective customers spend on social media every week, if you’re not advertising on social, you’re seriously missing out!

In today’s post, I’ll be counting down the top 10 paid social media hacks of all time, taken from my recent webinar with Hanapin Marketing’s Matt Umbro. Let’s get started!

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Is Twitter Making a Comeback? Some New Treats for Marketers

On May 22, 2015
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For anyone who pays attention to the stock market (which I don’t) or the news (which I do), it’s clear that Twitter hasn’t been looking so hot these days. Last month, the social platform fell short of its projected revenue for the first time as a public company. Somewhat embarrassing, right? Twitter’s much younger cousin Instagram even surpassed its monthly active user count when it hit 300 million monthly active users back in January.

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