Instagram Steps Up Its Game with New 'Carousel Ads': What This Means For Your Instagram Advertising Strategy

On March 5, 2015
1

Those who know me well are aware that I am 100% insta-addicted. I’m not ashamed to admit that my boyfriend and I frequently have competitions over who can get more “likes” on their posts (because I typically win). I use the feed to post personal pictures of family, friends, and beautiful life moments when I’m ever so lucky to capture them on my iPhone camera, but I also follow brands that I love and continuously discover new businesses to follow through hashtags and browsing my search feed.

Read More

Facebook Unveils Ads Manager App for iOS

On February 24, 2015
0

Hot on the heels of their announcement that 2 million businesses are now advertising on Facebook, the social giant released a new Ads Manager App for iOS.

You may have already been using Facebook's mobile Ads Manager site, which was released last summer. However, when it was released, advertisers were limited to pausing or resuming campaigns, editing budgets and schedules, viewing insights and responding to alerts through the mobile site.

Read More

5 Ridiculously Powerful Facebook Ad Targeting Strategies

On January 28, 2015
61

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters.

Facebook ad targeting

Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are a few ridiculously powerful Facebook ad targeting strategies you probably haven’t heard of.

Read More

6 Strategies to Add to Your Social Media Marketing Plan for 2015

On January 19, 2015
31

Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I suspect this number to increase). As I glanced around my family room on Christmas evening I noticed every one of my family members scrolling through their social feeds, excluding my nephew; he’s 6 months old, but oddly always gravitates towards the iPhone (although it’s typically just an attempt to eat it).

Read More

Can ‘Facebook for Work’ Topple LinkedIn?

On November 17, 2014
5

I’d wager that, if you’re reading this at work, you’ve probably checked Facebook at least once or twice today. Even if you haven’t, Mark Zuckerberg wants to change that.

Facebook for work feet up on desk

According to various news sources, the folks at Menlo Park are planning to make a power play against LinkedIn by launching a new service designed for office drones – but can it succeed?

Read More

BuzzSumo Tutorial: 3 Ways to Use BuzzSumo for Awesome Content Marketing Insight

On November 6, 2014
2

Unlike the sugar in your iced coffee, social media and content marketing blend together effortlessly. One of the key metrics that determines the success of a piece of content like a blog post is the extent to which it is shared via social networks. BuzzSumo is an excellent tool in gathering valuable insight into the success of your content on platforms like Facebook, LinkedIn, Twitter, Pinterest, and Google+.

Read More

24 Best Social Media Promotion Tools

On October 21, 2014
21

With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks.

You need all the help you can get to promote your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised to supercharge your social media strategy.

Read More

Pages

WordStream Awards: